Halder Group Revamps Odaana Packaging to Strengthen Domestic Market Presence

Halder Group Revamps Odaana Packaging to Strengthen Domestic Market Presence

Halder Bunch, a bequest producer in the rice and eatable oil industry, from West Bengal declared a rebranding activity for its consumable oil brand Odaana on the event of their centenary year. This activity is in arrangement with the brand’s logic of not compromising with the quality of the item and setting up a solid nearness in the household market.

The rebranding not as it were revives the brand’s picture but moreover highlights the virtue and wholesomeness that Odaana offers. The modern bundling highlights the vowel "O" as a image of immaculateness, convention, and realness, adjusting with the brand's ethos of conveying nutritious nourishment to everybody whereas reflecting their commitment to QPP (Quality, Cost, and Bundling). The bundling is outlined to meet worldwide quality measures, combining conventional aesthetics with a smooth, outwardly engaging see. It joins a QR Code for coordinate get to to the company’s site, guaranteeing a consistent computerized experience.

The company has presented unused retail pack sizes — bottles and pockets of 450 gms and 850 gms to shake things up whereas complementing the existing groups like 1 L bottles, 500 ml bottles, pockets, and 15 kgs tins.Speaking on the rebranding activity, Keshab Kumar Halder, MD & CEO of Halder Gather, expressed, “As a portion of our centenary year, we effectively propelled the Odaana branded soyabean oil and sunflower oil in the Indian advertise. This marks a significant step in our travel to expand our item portfolio and cater to the advancing needs of health-conscious buyers. Our refinery office in Siuri, Birbhum, West Bengal guarantees we convey the most noteworthy guidelines of quality and flawlessness, envisioning a Way better India through the collective improvement of its individuals. We are devoted to cultivating a soul of solidarity and thriving, building a Way better India for eras to come.”

The brand is as of now rolling out its item in stages over East India. Checking their nearness in Level 1 and Level 2 cities like – Guwahati, Silchar, Shillong, Hazaribhag, Burdwan, Malda, Bolpur, and others. At the same time, it is arranging to grow in more cities over the country in the coming months.With the Halder Gather celebrating its centenary year, it is experiencing noteworthy changes, moving from a bequest fabricating company to making its make a big appearance in the retail scene.

They have as of late revealed a modern company brand symbol, which highlights key components of the brand’s DNA, such as advancement, a forward-thinking vision, and a commitment to greatness. This symbol rebranding passes on that the brand is not inactive but energetic and versatile, persistently advancing with the times.