From SMAAASH to Zoreko: Rebranding Signals a New Era for Hardcore Gamers

Zoreko - Original Gamers: The New Identity of SMAAASH Fun Gateway Arena

The rebranding aims to cater to the demands and preferences of hardcore gamers.

Pioneering a shift in the gaming industry, SMAAASH Fun Gateway Arena has announced a significant rebranding to ‘Zoreko - Original Gamers.’

This rebranding represents a dynamic evolution and expansion, underscoring the brand’s ongoing commitment to innovation, quality, and customer satisfaction.

The transition marks a strategic shift towards a more vibrant and engaging brand experience. Avanish Agarwal, consulting CMO of Zoreko, states, “This rebranding effort aligns the brand more closely with its target audience and core offerings. The name, Zoreko - Original Gamers, reflects our dedication to providing an authentic and immersive gaming experience. We believe that every gamer should have access to a world-class, cutting-edge gaming environment.”

New Brand Identity

Zoreko - Original Gamers is redefining its presence in the gaming and entertainment sector. By incorporating ‘Original Gamers’ into the company name, Zoreko highlights its commitment to meeting the needs of hardcore gamers, aiming to attract this lucrative audience while emphasizing its gaming legacy. It differentiates itself from competitors by positioning as a specialized gaming arena and a one-stop destination for gaming and F&B, distinct from generalized family entertainment centers.

Expansion Plans

Zoreko - Original Gamers is set to open its flagship outlet at Elan in the first week of June, followed by two additional centers in Mohali and Patiala this year. This geographic expansion marks their entry into new markets with a high demand for specialized gaming centers. The company is also investing in technologies that offer an immersive experience for India’s passionate gaming community. With new technologies, virtual reality experiences, and arcade facilities, Zoreko - Original Gamers aims to solidify itself as a premier destination for gaming enthusiasts, offering high-tech games and a bold menu.

Future Plans

Zoreko - Original Gamers plans to capitalize on India’s growing VR and AR sector, aiming to lead this expanding $3 billion market. They also intend to host competitive events like e-sports tournaments and collaborate with game developers and publishers for exclusive gaming experiences and early access to new releases. Additionally, they plan to offer a range of gaming-related merchandise and accessories.

Focusing on digital expansion, Zoreko - Original Gamers aims to build a community for gaming enthusiasts to foster engagement and loyalty. Committed to continuous innovation and adapting to emerging trends and technologies, Zoreko - Original Gamers ensures it remains at the forefront of the gaming industry and in the minds of its consumers.