Etihad Airways sponsors the Chennai Super Kings cricket team officially

Etihad Airways, the national airline of the United Arab Emirates, has recently announced its official sponsorship of the Chennai Super Kings (CSK), coinciding with their earlier unveiling of Bollywood superstar Katrina Kaif as the brand ambassador. This collaboration between Etihad and CSK will extend across various platforms, prominently featuring the Etihad logo on the back of the CSK jersey and incorporating engaging activations and fan activities at events and matches. The partnership also includes exclusive deals for Chennai Super Kings' fans.

Arik De, Chief Revenue and Commercial Officer at Etihad Airways, expressed his excitement about the partnership, emphasizing the shared values and ethos between Etihad and CSK. He highlighted cricket's global resonance as a unifying force and stressed that the collaboration goes beyond sponsorship, serving as a celebration of shared principles.

Etihad aims to connect with travelers through shared interests, aligning with the passionate cricket community in India, particularly the fervent CSK fans known as the 'Yellow Army.' De anticipates creating unforgettable moments for both fans and travelers while establishing a powerful connection that transcends boundaries.

Kasi Viswanathan, Chief Executive Officer of Chennai Super Kings, emphasized that the partnership with Etihad goes beyond traditional sponsorship, envisioning it as an extraordinary experience for fans. The collaboration promises a series of exciting initiatives, engaging activations, and unique fan experiences throughout the cricketing season, aiming to redefine the dynamics of sports sponsorships and leave a lasting impact on the world stage.