Tag: Chandramouli Venkatesan

Inside Edge

Dell, Honda, Amazon top 2024's Most Trusted Brands by TRA

Sumit Rawat Mar 28, 2024 0 159

According to TRA CEO Chandramouli Nilakantan, in 2024, 316 brands saw improvement...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 7

Too long

42.9 %

Uninteresting content

28.6 %

Annoying voiceovers

28.6 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Campaigns

Crompton Brings Dinesh Karthik Into ‘Every Space Bright & Right’ Campaign During T20 World Cup

Crompton Brings Dinesh Karthik Into ‘Every Space Bright...

SociapaHQ Mar 6, 2026 0 21

Crompton partners with Dinesh Karthik during the T20 World Cup to extend its ‘Every...

Campaigns

The Derma Co. Signs Sania Mirza As Brand Ambassador To...

SociapaHQ Mar 5, 2026 0 56

The Derma Co. appoints Sania Mirza as brand ambassador for its suncare category,...

Campaigns

Crompton Launches AI-Led Holi Film for Pumps Campaign

Crompton Launches AI-Led Holi Film for Pumps Campaign

SociapaHQ Mar 3, 2026 0 137

Crompton has launched an AI-powered Holi digital film for its pumps range, highlighting...

Campaigns

Cars24 Partners with OpenAI to Power AI-First Automotive Commerce

Cars24 Partners with OpenAI to Power AI-First Automotive...

SociapaHQ Mar 3, 2026 0 149

Cars24 has partnered with OpenAI to integrate AI across vehicle discovery, support...

Case Study

59% Digital Share Signals Media Reset as OOH Stays Resilient While TV and Print Lose Ground

59% Digital Share Signals Media Reset as OOH Stays Resilient...

Prakhar Feb 4, 2026 0 1045

India’s ad landscape shifts as digital reaches 59% share in 2025, OOH shows growth,...