Tag: Chandramouli Venkatesan

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Dell, Honda, Amazon top 2024's Most Trusted Brands by TRA

Sumit Rawat Mar 28, 2024 0 89

According to TRA CEO Chandramouli Nilakantan, in 2024, 316 brands saw improvement...

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GUjrat Titans

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What makes you hit ‘skip’ on an ad?

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Too long

50 %

Uninteresting content

33.3 %

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16.7 %

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What do you think defines a great ad today?

Emotional storytelling

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Emotional storytelling

16.7 %

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66.7 %

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16.7 %

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Sports

Duleep Trophy: Anantapur’s ‘Perth’ Targets India’s Pace...

Sumit Rawat Sep 2, 2024 0 147

The cricketing global shifts its gaze toward the upcoming australia tour, all eyes...

Inside Edge

Champak Magazine’s ‘RoboDog’ Spat with BCCI Fetches National...

Prakhar May 2, 2025 0 24

Children’s publisher Champak and BCCI clash over trademark “Champ,” after robot-dog...

Campaigns

Philips’ Precision Play: AI on Your Face for India’s Grooming...

Prakhar May 2, 2025 0 25

Philips launches AI‑driven skin analysis via app and device, targeting India’s grooming...

Campaigns

Home Credit India’s “Upgrade Karein”: Life Ke Scenes Campaign...

Prakhar May 2, 2025 0 33

Home Credit India debuts “Upgrade Karein” campaign—spotlighting everyday life moments...

Inside Edge

Duolingo Phases Out Contract Workforce, Embraces AI for...

Prakhar Apr 30, 2025 0 32

Duolingo transitions from human contractors to AI for translation and content creation—streamlining...

Sports

Duleep Trophy: Anantapur’s ‘Perth’ Targets India’s Pace...

Sumit Rawat Sep 2, 2024 0 147

The cricketing global shifts its gaze toward the upcoming australia tour, all eyes...

Inside Edge

Champak Magazine’s ‘RoboDog’ Spat with BCCI Fetches National...

Prakhar May 2, 2025 0 24

Children’s publisher Champak and BCCI clash over trademark “Champ,” after robot-dog...

Campaigns

Philips’ Precision Play: AI on Your Face for India’s Grooming...

Prakhar May 2, 2025 0 25

Philips launches AI‑driven skin analysis via app and device, targeting India’s grooming...

Campaigns

Home Credit India’s “Upgrade Karein”: Life Ke Scenes Campaign...

Prakhar May 2, 2025 0 33

Home Credit India debuts “Upgrade Karein” campaign—spotlighting everyday life moments...

Inside Edge

Duolingo Phases Out Contract Workforce, Embraces AI for...

Prakhar Apr 30, 2025 0 32

Duolingo transitions from human contractors to AI for translation and content creation—streamlining...

Sports

Duleep Trophy: Anantapur’s ‘Perth’ Targets India’s Pace...

Sumit Rawat Sep 2, 2024 0 147

The cricketing global shifts its gaze toward the upcoming australia tour, all eyes...

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