Def Jam India & Red Bull Launch New Season of 64 Bars

Def Jam India & Red Bull Launch New Season of 64 Bars

Def jam recordings india, in partnership with established music institution for brands (umgb), proudly pronounces a dynamic collaboration with crimson bull to release the extraordinarily anticipated new season of pink bull 64 bars. This collaboration pursuits to shine a highlight on india’s vibrant hip-hop talent, handing over eight original tracks that represent the united states’s diverse track, tradition throughout multiple languages.

Firstly conceptualized by red bull, red bull 64 bars stands other than traditional rap codecs by using casting off commercial elements like hooks and refrains, allowing artists to cognizance in simple terms on uncooked lyricism and beats. This stripped-again layout highlights the unfiltered talent and authenticity of rappers and manufacturers, fostering real artistic expression. Powered by using the have an impact on and reach of umg’s top class hip-hop label, def jam recordings india, this season promises an thrilling roster of a number of india’s maximum proficient emcees, in conjunction with a celebrity-studded lineup of producers and artists.

The format is simple, even though it does contain a chunk of understanding of rhythm and beats. In track (and specifically hip-hop) a single bar is a measure of four counts over a beat. For sixty four bars, meaning there’s room sufficient for approximately two minutes of words. Typically, a bar is one element of rap vocals, which often shape the verse of a tune and then there’s the chorus or the hook.Season 1 of red bull sixty four bars capabilities a sequence of 10 rappers from around the united states of america who worked with mumbai’s ace beatsmith karan kanchan to create a new track that’s all bars.

The artists covered bengaluru-based totally rappers such as hanumankind and ranj, plus mumbai’s cream of the crop, including dee mc, shah rule, mc altaf, tienas and trichia grace-ann rebello, additionally delhi ncr bred rappers agsy and rawal, and mohali-based sikander kahlon.Preeti nayyar, senior vp & commercial enterprise head - new enterprise & logo partnerships, india & south asia, shares, "at umg for brands, assisting emerging artists has usually been at the coronary heart of what we do. The sixty four bars idea has captured our interest for some time, and we knew it become the form of project we desired to champion and accomplice with. Now that it’s subsequently happening, we couldn’t be extra excited to be part of it.

This collaboration perfectly aligns with our assignment to foster creativity and elevate the following wave of hip-hop skills in india. With def jam recordings india being the exceptional suit from our labels, we’re uniquely located to expand this initiative. We're thrilled to be a part of this fantastic initiative that showcases the richness and variety of india’s tune way of life through hip-hop. It’s a completely unique platform for artists to percentage their private testimonies with the arena, and we couldn’t be greater excited to make a contribution."

The new season will feature 3 of india’s top producers—karan kanchan, sez at the beat, and parimal shais—who will infuse their particular creative energies into the task, shaping the destiny of indian hip-hop with their distinctive patterns.Sumedhas rajgopal, head of the unbiased artist collective at familiar track group, shared his exhilaration about the collaboration, "this partnership with crimson bull’s sixty four bars underscores our commitment to elevating and empowering the voices of indian hip-hop expertise. At def jam recordings india, we're enthusiastic about maintaining the authenticity of the style, the tradition and red bull 64 bars perfectly aligns with that imaginative and prescient. This platform gives artists the liberty to explicit themselves with out obstacles, and we're pleased to bring those effective, authentic tracks to the sector. India’s hip-hop scene is evolving rapidly, and we’re proud to play a function in its journey."