CREX Onboards Harmanpreet Kaur: Amplifying Women’s Cricket Insights
Cricket analytics platform CREX signs women’s team captain Harmanpreet Kaur, joining Shikhar Dhawan to boost female cricket visibility through real‑time stats and engagement.
Prakhar
CREX, a leading cricket analysis platform, has signed Indian women’s team captain Harmanpreet Kaur as its newest brand ambassador. Partnering alongside men’s star Shikhar Dhawan, CREX aims to deepen its commitment to showcasing women’s cricket statistics, insights, and narratives, fueling fan engagement across genders.
Championing Women’s Cricket
By onboarding the dynamic Harmanpreet Kaur, CREX underscores its mission to bridge the visibility gap between men’s and women’s cricket. As the face of the platform, Kaur will feature in digital films that highlight key women’s matches, analyze her batting strategies, and demystify complex metrics, bringing data‑driven storytelling to fans who crave deeper insights.
Unlocking Data for All Fans
CREX’s suite of features includes ball‑by‑ball commentary overlays, advanced heat maps, wagon wheels, strike‑rate analyses, and predictive win‑probability charts. With Kaur’s endorsement, the platform will launch “Captain’s Corner”, a weekly segment where she breaks down recent performances, shares training routines, and answers fan questions on strategy, nurturing a sense of direct connection.
Amplifying Community Engagement
To cement her role, CREX will host live “Data & Dream” webinars, inviting users to join Kaur and Dhawan as they interact with the CREX community, predicting match outcomes, debating tactical decisions, and celebrating standout female performances. These interactive sessions aim to grow female viewership, encourage young girls to explore cricket analytics, and foster a supportive fan network.
Expanding Reach and Recognition
Harmanpreet’s association with CREX comes at a pivotal moment: with Indian women’s cricket gaining unprecedented popularity, the platform anticipates a surge in user sign‑ups and daily active engagement. By diversifying its ambassador roster, including top male and female players, CREX positions itself as an inclusive home for cricket lovers seeking expert‑level analysis.
Final Thoughts
CREX’s partnership with Harmanpreet Kaur is a strategic step toward elevating women’s cricket through the power of data. As fans embrace analytical storytelling, CREX and its ambassadors will redefine how audiences consume and celebrate the sport, ensuring that every boundary, wicket, and milestone by female cricketers receives the attention it deserves.
