Amazon Ads innovates with game-changing Generative AI for creativity

Amazon Ads has forecasted key trends that are poised to define the advertising domain in the upcoming year. Anticipating significant shifts, the report highlights the application of generative AI at scale, the dynamic landscape of streaming TV, and the anticipated phase-out of third-party cookies, marking 2024 as a transformative period for advertisers.

Emphasizing the role of generative AI, the report predicts a substantial impact on creative development. "In 2024, generative AI will evolve into a fundamental creative tool for advertisers, supported by Gartner's research revealing 63% of marketing leaders planning investments in this technology within two years," the report stated.

Amazon Ads also underscored the widespread adoption of Streaming TV by brands across various scales. "The upcoming year will witness small and medium-sized businesses (SMBs) integrating streaming TV into their advertising strategies. With an increasing number of self-service advertising options from Streaming TV providers and new ad tech facilitating creative development, SMBs are expected to leverage streaming TV advertising extensively to meet their business goals."

The report further anticipates a surge in relevance through the utilization of advanced machine learning models.

These insights from Amazon Ads project a transformative landscape for advertisers in 2024, poised to revolutionize strategies and tools in line with evolving consumer behaviors and technological advancements.