Aditya Birla Housing Finance Launches Film for Hassle-Free Home Loans

Aditya Birla Housing Finance (ABHFL), a subsidiary of Aditya Birla Capital, has launched a new brand film titled “Happy Home Loan Journey” that underscores the company's commitment to simplifying the process of homeownership. The film aims to tackle common challenges faced by customers in securing a home loan, including tedious paperwork and lack of proper guidance, promising a hassle-free experience with its “NO Bhaag Daud” approach.

The brand film focuses on both the emotional and practical aspects of purchasing a home, bringing attention to the joy and stability that comes with owning a house. It emphasizes how Aditya Birla Housing Finance goes beyond just offering financial support, striving to provide a seamless journey for customers to achieve their dream homes. The tagline "NO Bhaag Daud" highlights the brand's promise to eliminate the usual hustle and stress associated with traditional loan processes.

Key offerings of Aditya Birla Housing Finance featured in the film include Express Loan Sanction, which ensures quick approvals, and customized solutions designed to meet the diverse needs of potential homeowners. The company also introduces 'Track My Loan', a feature allowing customers to stay updated on their loan status in real-time, and digital onboarding, ensuring a paperless and fast process from the comfort of the customer's home.

Speaking about the initiative, Pankaj Gadgil, MD and CEO of Aditya Birla Housing Finance, said, “At ABHFL, we believe that home is the foundation of the fondest memories, and we strive to make the journey to a dream home a hassle-free experience. Through our brand film, we aim to reflect this emotional depth, demonstrating that our commitment goes beyond financial assistance to truly support our customers as they build their dream home. By placing ‘Happiness’ at the heart of our brand, we are reaffirming our dedication to enriching the lives of those we serve.”

The brand film will be launched across various digital and social media platforms, aiming to reach a broad and diverse audience. With this campaign, Aditya Birla Housing Finance hopes to highlight the ease and simplicity of securing a home loan through their services, contrasting it with the traditional, often complicated loan processes. The company's message is clear: homeownership should be an exciting journey, not a stressful challenge.

In a competitive home loan market, the new film positions Aditya Birla Housing Finance as a customer-centric lender, one that understands the emotional significance of purchasing a home and seeks to make the process as straightforward and rewarding as possible. By focusing on simplicity, customer support, and ease of access, the company aims to stand out as a trusted partner for homebuyers across India.