itel Collaborates with Pushpa 2 for A80 Smartphone Launch

itel has partnered with Pushpa 2 to unveil its upcoming flagship A80 smartphone, scheduled for launch in January 2025. This collaboration capitalizes on the film's extensive Pan-Indian fanbase and itel's storytelling prowess to forge a strong connection with audiences.

The partnership has already yielded impressive results, with the first co-branded video achieving over 80K views and 9K engagements within just two hours on social media. To date, the collaboration has amassed over 2 million views and more than 200K engagements, showcasing the effectiveness of blending cinematic storytelling with marketing.

Arijeet Talapatra, CEO of itel India, emphasized that this partnership exemplifies itel’s dedication to innovation and consumer engagement. He stated, “By merging cinema and technology, we’re not just launching a product; we’re creating a cultural moment.” This collaboration represents a transformative approach to marketing, where films enhance brand narratives and resonate deeply with consumers.

Cherry, CEO of Mythri Movie Makers, expressed enthusiasm for the partnership, noting that it elevates emotional connections with audiences by integrating storytelling with advanced technology. As itel gears up for the A80 launch, the brand remains committed to delivering affordable, high-quality smartphones that cater to tech-savvy consumers.