Lakshmi Narayanan B joins CEAT as Chief Marketing Officer

Lakshmi Narayanan B has been named the company's chief marketing officer, according to CEAT. Lakshmi Narayanan will strengthen CEAT's reputation as an organisation that is "Making Mobility Safer and Smarter Every Day" by leading the company's marketing strategies across all passenger vehicle segments, trucks, and buses in all markets. 

Lakshmi Narayanan has 18 years of solid expertise in sales and marketing. He oversaw a varied staff in his previous position as the Head of Marketing at Asian Paints, where he constantly built a multi-category portfolio and made inroads into new market sectors to support growth. His achievements include leading the turnaround of the tools company and developing a number of successes in product leadership. He also launched and spearheaded excursions into retailing and services that produce novel and impactful consumer experiences. In the beginning of his career, he also worked with Samsung India Electronics.

He oversaw a varied staff in his previous position as the Head of Marketing at Asian Paints, where he constantly built a multi-category portfolio and made inroads into new market sectors to support growth. His achievements include leading the turnaround of the tools company and developing a number of successes in product leadership. He also launched and spearheaded excursions into retailing and services that produce novel and impactful consumer experiences. In the beginning of his career, he also worked with Samsung India Electronics. Lakshmi Narayanan has an MBA from Narsee Monjee Institute of Management Studies and a B.E. in mechanical engineering from Sardar Patel College of Engineering (SPCE) (NMIMS). He is an enthusiastic Bullet enthusiast and loves taking lengthy bike journeys to different places.

We are overjoyed to have Lakshmi Narayanan onboard as our CMO, CEAT Tyres Chief Operating Officer Arnab Banerjee stated in response to the hiring. He has a proven track record of developing brands and is a very accomplished expert. His expertise in consumer marketing and profound understanding of the psychology of consumers will be crucial in determining our marketing approach and strengthening our position as a provider of Safe and Smart Mobility. 

"I am delighted to lead and develop new boundaries with CEAT Tyres," Lakshmi Narayanan continued. Over the years, I have observed how the brand has changed among important OE producers as well as customers. I'm determined to having a significant role in building on the excellent foundation that the company has created in the automotive sector. CEAT has developed engaging communication and made wise investments in the world of sports. I see a chance to grow the brand by giving our customers and partners an exceptional experience.