Tata Tea Premium Unveils #DeshKaGarv Collection Honoring India's Independence Journey

Tata Tea Premium, the flagship brand of Tata Consumer Products Ltd., is marking this Independence Day with the launch of its #DeshKaGarv-Pradesh Ki Kala campaign. This initiative celebrates significant moments from India’s post-independence journey, such as Punjab's Green Revolution, which made India self-sufficient in food grains, and Delhi's 1982 Asian Games, which introduced the nation to color television.

To commemorate these historic achievements, Tata Tea Premium has unveiled a limited-edition #DeshKaGarv collection, inspired by regional art styles that reflect India’s diverse cultures. This collection, created in collaboration with The Plated Project, an organization dedicated to addressing hunger through art, breathes life into India’s iconic post-independence moments. Notable examples include Odisha's Hirakud Dam, depicted in the Pattachitra art form, and Madhya Pradesh's Sanchi Stupa, illustrated through the Gond art style.

The #DeshKaGarv collection offers consumers an opportunity to own a piece of India’s cultural heritage, with 100% of the proceeds dedicated to sponsoring meals for underprivileged children. Available for purchase at www.indiakichai.com, the collection not only evokes national pride but also supports a noble cause.

Puneet Das, President of Packaged Beverages (India and South Asia) at Tata Consumer Products, expressed his enthusiasm for the campaign, highlighting the brand's commitment to celebrating India’s rich culture and pride. He noted that this initiative allows consumers to own a piece of history while contributing to a worthy cause.

Chitresh Sinha of The Plated Project echoed these sentiments, emphasizing the shared ethos between the two organizations. He praised the partnership as a meaningful way to celebrate Independence Day, creating pride and sparking conversations with every piece of the collection.