Tag: Programmatic

Analysis
India set to reach Rs 394 bn in programmatic ad revenue

India set to reach Rs 394 bn in programmatic ad revenue

As per the e4m-GroupM Programmatic Report, India's digital ad revenue is projected...

Analysis
This year's outdoor advertising will be dominated by pDOOH

This year's outdoor advertising will be dominated by pDOOH

In addition to the growth of OOH media as a whole, industry experts predict that...