Tag: Ooh

Inside Edge
Navi Mumbai Airport Sells 70% Ad Space Pre-Opening, Brands Queue

Navi Mumbai Airport Sells 70% Ad Space Pre-Opening, Brands...

Navi Mumbai International Airport pre-sells 70% of its ad inventory before June...

Business Spotlight
Zepto’s SuperSaver Blitzes 11 Cities with Impactful OOH Campaign

Zepto’s SuperSaver Blitzes 11 Cities with Impactful OOH...

Q-commerce pioneer Zepto unleashes its SuperSaver OOH blitz across 11 metro and...

Campaigns
Infinix’s Hyperlocal Billboards: Tiny Ads, Big City‑Wide Impact

Infinix’s Hyperlocal Billboards: Tiny Ads, Big City‑Wide...

Smartphone brand Infinix deploys micro‑billboards in city hotspots, delivering targeted...

Campaigns
Plum Bodylovin Unveils Innovative Scented Billboard in Gurugram Buzz

Plum Bodylovin Unveils Innovative Scented Billboard in...

Plum Bodylovin and SW Network launch an innovative scented billboard in Gurugram,...

Campaigns
Uber and London Gatwick Join Forces to Make Airport Travel Feel Like Home

Uber and London Gatwick Join Forces to Make Airport Travel...

Discover Uber's ‘Almost There’ campaign with London Gatwick, blending humour and...

Campaigns
Knauf India Takes Off with Nationwide Airport OOH Campaign

Knauf India Takes Off with Nationwide Airport OOH Campaign

Knauf India launches a creative airport OOH campaign, showcasing innovative building...

Campaigns
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Welspun’s New Ad with Akshay Kumar: A Fun Take on Home Comfort

Welspun’s New Ad with Akshay Kumar: A Fun Take on Home...

Welspun, an modern home answers corporation, has released a witty campaign presenting...

Campaigns
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Magicpin's Latest OOH Campaign Tempts Consumers with a 'Threesome' Offer

Magicpin's Latest OOH Campaign Tempts Consumers with a...

magicpin, India's third-largest nourishment conveyance app, has propelled a provocative...

Business Spotlight
Havas Media India Secures Muthoot FinCorp's Media Mandate

Havas Media India Secures Muthoot FinCorp's Media Mandate

Havas Media Network India will manage Muthoot FinCorp’s media duties across OOH,...

Industry
Media Owners Challenge BMC's New Out-of-Home Advertising Policy

Media Owners Challenge BMC's New Out-of-Home Advertising...

Stakeholders criticize BMC's draft policy for lack of consultation and its potential...

Inside Edge
Delhi Municipal Corporation Orders Structural Audit Following Mumbai Billboard Tragedy

Delhi Municipal Corporation Orders Structural Audit Following...

Following Monday's billboard crash, Central Railway instructs divisional audits...

Campaigns
McDonald's Happy Bags: Turning Billboards into Upcycled School Essentials

McDonald's Happy Bags: Turning Billboards into Upcycled...

McDonald's India - North and East transforms marketing materials into sustainable...

Campaigns
Salaar Unleashed: A Cinematic Odyssey Beyond Boundaries

Salaar Unleashed: A Cinematic Odyssey Beyond Boundaries

Embark on a riveting journey with Prabhas in 'Salaar Unleashed,' a cinematic marvel...

Analysis
2023: OOH's resilient resurgence defines the year in advertising

2023: OOH's resilient resurgence defines the year in advertising

Industry players agree: Integration with mobile, social media, and location-based...

Industry
OOH Soars: CGI Campaigns Take Advertising 'Out of the World'

OOH Soars: CGI Campaigns Take Advertising 'Out of the World'

CGOOH Renaissance: Is it a Modern Remix or Cost-Effective Eye-Catcher? Experts Weigh...

Campaigns
Parle Agro Unveils Exciting OOH Campaign to Promote Frooti

Parle Agro Unveils Exciting OOH Campaign to Promote Frooti

Parle Agro's Vibrant OOH Campaign Takes Center Stage to Showcase the Refreshing...