Tag: Media

Analysis
Human interactions will be powered by empathy, a clean, sustainable fuel: Madhukar Kumar

Human interactions will be powered by empathy, a clean,...

Operational efficiencies, stronger strategies, and a much stronger focus on creating...

Inside Edge
Public service broadcasting should be voluntary: Broadcasters

Public service broadcasting should be voluntary: Broadcasters

The IBDF has written to the government requesting that it either remove the restriction...

Inside Edge
The following growth phase's motivators According to the Ormax Report, just 10% of OTT users in India reside in cities.

The following growth phase's motivators According to the...

For the next stage of expansion, OTT providers will need smaller markets and rural...

Inside Edge
Aditi Anand starts her new journey with L'Oréal Professional

Aditi Anand starts her new journey with L'Oréal Professional

Aditi is an alumni of Booth School of Business, University of Chicago

Inside Edge
RBI is all set to launch pilot of retail digital rupee on December 1

RBI is all set to launch pilot of retail digital rupee...

Four cities will experience the digital rupee in the first phase

Inside Edge
The Internet and Mobile Association of India (IAMAI) named Rohit Jain as Chairman

The Internet and Mobile Association of India (IAMAI) named...

IAMAI is a not-for-profit industry that represents the interests of OTT oriented...

Inside Edge
Teads and Jagran New Media collaborate

Teads and Jagran New Media collaborate

Using targeting technologies, Jagran New Media seeks to improve the effectiveness...

Campaigns
New injection approved by the USFDA for AurobindoPharma

New injection approved by the USFDA for AurobindoPharma

By Q4 of FY23, Amphotericin B Liposome for Injection is anticipated to go on sale.

Campaigns
GauravJuneja and MeghnaBahadur discuss how Google is assisting brands in connecting with customers across touchpoints

GauravJuneja and MeghnaBahadur discuss how Google is assisting...

The two presented their ideas at WPP Commerce on how brands may give consumers omnichannel...

Industry
Electrolux appoints Omnicom Media Group for integrated media duties

Electrolux appoints Omnicom Media Group for integrated...

The integrated media campaign for Electrolux will be led by Omnicom Media Group...

Industry
Mobile Media Company Ventes Avenues Enters Into Distribution Agreement With Adsquare

Mobile Media Company Ventes Avenues Enters Into Distribution...

Ventes Avenues officially announced a partnership with Adsquare. According to the...