Tag: Marketing
Small firms become major contributors to digital ad spending...
Experts foresee startups and SMBs revolutionizing advertising by injecting innovation...
FMCG Giants Boost Ad Spending Amidst Improved Margins and...
Ad spend will predominantly target TV, especially sports and news channels, along...
Brands Illuminate 75th Republic Day with Creativity and...
Brands celebrated Republic Day by highlighting various professions and portraying...
McDonald's Happy Bags: Turning Billboards into Upcycled...
McDonald's India - North and East transforms marketing materials into sustainable...
Indian FMCG sector is better than the rest of the world
Sudhir Sitapati underscores the pivotal role of advertising in India's FMCG industry,...
Zomato guides Mumbai Metro riders to 'Chaatkopar' in innovative...
Zomato delighted commuters by seizing control of the Mumbai Metro's PSA system,...
Love Quest: #SeektheHiddenPrizes with Hide & Seek Cookies...
Embark on a romantic journey with Parle Hide & Seek's '#SeektheHiddenPrizes' campaign....
2024: GenAI's pivotal moment in the marketing landscape...
Generative AI transforms marketing, but Media Mix Modelling's complexity demands...
Godrej Consumer Products launches a television commercial...
Lightbox, Godrej Consumer Products in-house creative studio, conceptualised the...
ASCI issues guidelines to limit the use of brand extensions...
These changes are outlined in Chapter III Clause 3.6 (a) of the ASCI code
Adesh Kumar Gupta will step down as Director of ZEEL
Adesh Kumar Gupta will also leave the board's audit committee, risk management committee,...
Republic Media Network has launched Republic Bharat, a...
Following the launch of Republic World in October 2023, this is the network's second...
Ananya Panday stars in an advertisement for American Tourister
A new campaign has been launched by American Tourister India
When CTV made significant advances in India in 2023
Advertisers also notice CTV's abilities to increase viewer engagement and ad recall
Gillette debuts a television commercial starring Ravi Kishan
The brand has enlisted the help of a well-known Bhojpuri actor to promote Gillette...
Data.ai predicts a fall in Twitter and Threads by 2024
According to Data.ai's recent analysis, microblogging apps are progressively losing...
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