Tag: Marketing

Campaigns
Godrej Consumer Products launches a television commercial for its new liquid detergent

Godrej Consumer Products launches a television commercial...

Lightbox, Godrej Consumer Products in-house creative studio, conceptualised the...

Inside Edge
ASCI issues guidelines to limit the use of brand extensions as ad surrogates

ASCI issues guidelines to limit the use of brand extensions...

These changes are outlined in Chapter III Clause 3.6 (a) of the ASCI code

Industry
Adesh Kumar Gupta will step down as Director of ZEEL

Adesh Kumar Gupta will step down as Director of ZEEL

Adesh Kumar Gupta will also leave the board's audit committee, risk management committee,...

Inside Edge
Republic Media Network has launched Republic Bharat, a Hindi news website

Republic Media Network has launched Republic Bharat, a...

Following the launch of Republic World in October 2023, this is the network's second...

Campaigns
Ananya Panday stars in an advertisement for American Tourister

Ananya Panday stars in an advertisement for American Tourister

A new campaign has been launched by American Tourister India

Industry
When CTV made significant advances in India in 2023

When CTV made significant advances in India in 2023

Advertisers also notice CTV's abilities to increase viewer engagement and ad recall

Campaigns
Gillette debuts a television commercial starring Ravi Kishan

Gillette debuts a television commercial starring Ravi Kishan

The brand has enlisted the help of a well-known Bhojpuri actor to promote Gillette...

Analysis
Data.ai predicts a fall in Twitter and Threads by 2024

Data.ai predicts a fall in Twitter and Threads by 2024

According to Data.ai's recent analysis, microblogging apps are progressively losing...

Inside Edge
Jalul-jalul aana meri bhaiya ke function pe jalul-jalul aana: Zomato invites everyone to its 'wedding'

Jalul-jalul aana meri bhaiya ke function pe jalul-jalul...

Blinkit is also mentioned in the print advertisement

Industry
Google and Meta are under attack: Are brands looking to the open internet?

Google and Meta are under attack: Are brands looking to...

Marketing executives say they are pushing for a shift in digital ad spending habits...

Campaigns
Nutella and Ranveer Singh team up to spread Christmas cheer

Nutella and Ranveer Singh team up to spread Christmas cheer

Ranveer is shown in the digital clip joyfully decorating his Christmas tree

Technology
YouTube Playables: The Latest Frontier for Brand Advertising Exploration?

YouTube Playables: The Latest Frontier for Brand Advertising...

Experts applaud YouTube as a marketer's playground, facilitating captivating content...

Technology
Why YouTube Rules Streaming: Dominating the Online Video Landscape

Why YouTube Rules Streaming: Dominating the Online Video...

Unlocking YouTube's Dominance: Experts Illuminate Wide Accessibility and Resilient...

Industry
ICC World Cup 2023: Team Digital Gains Favor with More Brands

ICC World Cup 2023: Team Digital Gains Favor with More...

Change in Advertising Landscape: Legacy Brands Opt for Exclusive Digital Presence...

Campaigns
KRAFTON India's 'BGMI Ki Boli' Campaign Celebrates Diversity in Gaming

KRAFTON India's 'BGMI Ki Boli' Campaign Celebrates Diversity...

Join the BGMI community as KRAFTON India celebrates diversity in gaming with 'BGMI...

Inside Edge
Ranveer Singh and Pritam Unveil ICC Men's Cricket World Cup 2023 Anthem

Ranveer Singh and Pritam Unveil ICC Men's Cricket World...

Ranveer Singh and Pritam launch 'Dil Jashn Bole,' the official anthem for ICC Men’s...