Tag: Marketing India

Analysis
Trending Now: 2023 predictions for TV advertising

Trending Now: 2023 predictions for TV advertising

More viewers than ever are streaming, which will cause TV advertising to become...

Analysis
TAM AdEx reports a 26% increase in TV ad volumes in year 2022 over year 2019

TAM AdEx reports a 26% increase in TV ad volumes in year...

According to TAM AdEx's in 2022, television ad volumes increased by 26% during the...

Industry
The marketing budget for JOY has been rising annually: Roy Poulomi, RSH Global

The marketing budget for JOY has been rising annually:...

The company's most well-known brand, JOY, is discussed by RSH Global's CMO, along...

Analysis
The time is now for brands to purge their advertising supply chain

The time is now for brands to purge their advertising supply...

Extreme Reach India's managing director, Dipali Mahesh, offers suggestions for resolving...

Analysis
Human interactions will be powered by empathy, a clean, sustainable fuel: Madhukar Kumar

Human interactions will be powered by empathy, a clean,...

Operational efficiencies, stronger strategies, and a much stronger focus on creating...

Campaigns
Placement of McDonald's Emily in Paris: Tastes off or fine?

Placement of McDonald's Emily in Paris: Tastes off or fine?

According to experts, the brand integration is jarring and doesn't fit with the...

Analysis
The emergence of social commerce: Why are brands becoming aware of it?

The emergence of social commerce: Why are brands becoming...

Currently valued at $2 billion, the social commerce market is anticipated to grow...

Analysis
Looking back at the Top 7 series that dominated OTT platforms as we say goodbye to 2022

Looking back at the Top 7 series that dominated OTT platforms...

The top 7 blockbuster series on OTT platforms that grabbed the attention of customers...

Analysis
We Have High Hopes for An Increase in Consumer Demand

We Have High Hopes for An Increase in Consumer Demand

The most recent campaign for Dabur Chyawanprash and how the flagship brand performed...

Analysis
The key initiatives for B2B marketing in 2023.

The key initiatives for B2B marketing in 2023.

Guest article by Sachin Sharma, Director of Enterprise Marketing Solutions at LinkedIn...

Campaigns
‘Slice-of-life’ a Marquee Initiative Film by McDonalds

‘Slice-of-life’ a Marquee Initiative Film by McDonalds

This is the third film which has a unique take on inclusivity from the EatQual initiative.

Analysis
Positive Effect of Digital Marketing on Indian D2C Market

Positive Effect of Digital Marketing on Indian D2C Market

How brands may successfully use direct-to-consumer marketing, choosing the correct...

Inside Edge
Disha Patani joins Hershey India as a brand ambassador for SOFIT

Disha Patani joins Hershey India as a brand ambassador...

John Abraham and Disha Patani will work together to develop the brand's 'Fit is...

Inside Edge
CoinSwitch announces new brand identity and logo

CoinSwitch announces new brand identity and logo

The updated mobile app takes a content-first approach, providing users with bite-sized...

Inside Edge
Aryan Khan launches D'YAVOL and collaborates with AB InBev India

Aryan Khan launches D'YAVOL and collaborates with AB InBev...

D'YAVOL wants to offer carefully chosen lifestyle items and experiences in the areas...

Inside Edge
Beanly, a coffee company obtains startup capital from renowned investors

Beanly, a coffee company obtains startup capital from renowned...

Beanly, a D2C start-up noted for its innovations in the coffee market and a consumer...