Tag: Marketing India

Inside Edge
Technology unleashes creativity for brands

Technology unleashes creativity for brands

Why marketers need to boost workflow efficiency across the creative lifecycle.

Inside Edge
Anushka Sharma roped in as ambassador for Michael Kors India

Anushka Sharma roped in as ambassador for Michael Kors...

Anushka Sharma will be seen in brand campaigns for Michael Kors.

Industry
This Children's Day, Bournvita "forced packs” wants parents to stop pushing their ambitions onto our children

This Children's Day, Bournvita "forced packs” wants parents...

By encouraging parents to recognise their children's actual talents rather than...

Inside Edge
Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Kapoor will appear in the brand's multimedia campaign spanning digital, OTT, OOH,...

Inside Edge
Skechers ropes in Kriti Sanon as new brand ambassador for its fashion and lifestyle categories

Skechers ropes in Kriti Sanon as new brand ambassador for...

Sanon will be the face of the fashion and lifestyle categories for the brand and...

Analysis
What makes “Bigg Boss” an advertisement magnet for the brands

What makes “Bigg Boss” an advertisement magnet for the...

“Bigg Boss” currently into its 16th season, continues to draw a variety of businesses...

Inside Edge
BYJU's named Lionel Messi as its global brand ambassador

BYJU's named Lionel Messi as its global brand ambassador

The edtech behemoth Byju's was named the FIFA World Cup 2022 Qatar's official sponsor...

Industry
Xiaomi Appoints Xapads Media As Core Agency Partner

Xiaomi Appoints Xapads Media As Core Agency Partner

As its Core Agency Partner, Xiaomi appoints the Adtech platform Xapads Media. Through...

Campaigns
Hershey’s launches its first-ever Halloween campaign in India

Hershey’s launches its first-ever Halloween campaign in...

The Hershey Company launched a campaign to familiarise the Indian audience with...