Tag: Marketing Campaign

Inside Edge
Rukmini Vijayakumar, a dancer, performs Bharatnatyam atop a Samsonite bag.

Rukmini Vijayakumar, a dancer, performs Bharatnatyam atop...

The film was created as part of the luggage company's promotional operations with...

Inside Edge
TV and digital must be viewed through the same prism: Vikram Sakhuja

TV and digital must be viewed through the same prism: Vikram...

At the introduction of the Pitch Madison Advertising Report 2023, the Partner &...

Campaigns
Launch of a limited-edition Valentine's Day Pack by Center Fresh

Launch of a limited-edition Valentine's Day Pack by Center...

The company and JioSaavn worked together to release the pack that allows users to...

Industry
Loitongbam, the captain of Indian women's football, and Adidas collaborate with Dev Ashalata

Loitongbam, the captain of Indian women's football, and...

The football player and the company will collaborate closely to market the game...

Campaigns
Pathaan: A Closer Look at Epigamia and Emaar Properties' Shining Moment

Pathaan: A Closer Look at Epigamia and Emaar Properties'...

Making a Big Impression: The Film Showcasing Epigamia and Emaar Properties Earns...

Inside Edge
Making merely a couple of TV commercials is no longer acceptable. Coca-Cola, Arnab Roy

Making merely a couple of TV commercials is no longer acceptable....

Speaking on the recently inaugurated Coke Studio Bharat, the Vice President of Marketing...

Inside Edge
Partnership announcements: Will influencer marketing remain influential?

Partnership announcements: Will influencer marketing remain...

The majority of industry participants believe that while the guidelines will make...

Inside Edge
'Cutting marketing budgets in difficult times is not a good idea.'

'Cutting marketing budgets in difficult times is not a...

A panel of industry leaders presented ideas on effective marketing strategies at...

Analysis
Top OTT in India and third worldwide in terms of downloads is MX Player

Top OTT in India and third worldwide in terms of downloads...

MX Player, the top OTT platform in India, has achieved yet another milestone that...

Analysis
Trending Now: 2023 predictions for TV advertising

Trending Now: 2023 predictions for TV advertising

More viewers than ever are streaming, which will cause TV advertising to become...

Analysis
TAM AdEx reports a 26% increase in TV ad volumes in year 2022 over year 2019

TAM AdEx reports a 26% increase in TV ad volumes in year...

According to TAM AdEx's in 2022, television ad volumes increased by 26% during the...

Industry
The marketing budget for JOY has been rising annually: Roy Poulomi, RSH Global

The marketing budget for JOY has been rising annually:...

The company's most well-known brand, JOY, is discussed by RSH Global's CMO, along...

Analysis
The time is now for brands to purge their advertising supply chain

The time is now for brands to purge their advertising supply...

Extreme Reach India's managing director, Dipali Mahesh, offers suggestions for resolving...

Campaigns
Placement of McDonald's Emily in Paris: Tastes off or fine?

Placement of McDonald's Emily in Paris: Tastes off or fine?

According to experts, the brand integration is jarring and doesn't fit with the...

Analysis
The emergence of social commerce: Why are brands becoming aware of it?

The emergence of social commerce: Why are brands becoming...

Currently valued at $2 billion, the social commerce market is anticipated to grow...

Analysis
We Have High Hopes for An Increase in Consumer Demand

We Have High Hopes for An Increase in Consumer Demand

The most recent campaign for Dabur Chyawanprash and how the flagship brand performed...