Tag: Marketing Campaign
The time is now for brands to purge their advertising supply...
Extreme Reach India's managing director, Dipali Mahesh, offers suggestions for resolving...
Placement of McDonald's Emily in Paris: Tastes off or fine?
According to experts, the brand integration is jarring and doesn't fit with the...
The emergence of social commerce: Why are brands becoming...
Currently valued at $2 billion, the social commerce market is anticipated to grow...
We Have High Hopes for An Increase in Consumer Demand
The most recent campaign for Dabur Chyawanprash and how the flagship brand performed...
The key initiatives for B2B marketing in 2023.
Guest article by Sachin Sharma, Director of Enterprise Marketing Solutions at LinkedIn...
‘Slice-of-life’ a Marquee Initiative Film by McDonalds
This is the third film which has a unique take on inclusivity from the EatQual initiative.
Positive Effect of Digital Marketing on Indian D2C Market
How brands may successfully use direct-to-consumer marketing, choosing the correct...
Disney+Hotstar’s best innings: Records 31% jump in viewership...
Disney+ Hotstar have delivered a seamless platform experience to cricket lovers...
Elon Musk’s Twitter problems are multiplying
Musk’s pursuit and purchase of Twitter Inc. has been weighing on the shares of Tesla...
CoinSwitch announces new brand identity and logo
The updated mobile app takes a content-first approach, providing users with bite-sized...
Why did e-commerce startups discontinue their TV advertising?
With the exception of the IPL season, major D2C brands did not advertise on TV for...
OTO, a two-wheeler lending firm, will launch a specialized...
Ties to EV players Hero Electric, Okinawa, Ampere, Bounce, Pure EV, and Ola Electric
The Body Shop to double the business in India by 2025:...
Lionel Thoreau, Global Chief Marketing Officer - The Body Shop, shared the company's...
Beanly, a coffee company obtains startup capital from renowned...
Beanly, a D2C start-up noted for its innovations in the coffee market and a consumer...
Technology unleashes creativity for brands
Why marketers need to boost workflow efficiency across the creative lifecycle.
Anushka Sharma roped in as ambassador for Michael Kors...
Anushka Sharma will be seen in brand campaigns for Michael Kors.