Tag: Marketing Campaign

Analysis
The key initiatives for B2B marketing in 2023.

The key initiatives for B2B marketing in 2023.

Guest article by Sachin Sharma, Director of Enterprise Marketing Solutions at LinkedIn...

Campaigns
‘Slice-of-life’ a Marquee Initiative Film by McDonalds

‘Slice-of-life’ a Marquee Initiative Film by McDonalds

This is the third film which has a unique take on inclusivity from the EatQual initiative.

Analysis
Positive Effect of Digital Marketing on Indian D2C Market

Positive Effect of Digital Marketing on Indian D2C Market

How brands may successfully use direct-to-consumer marketing, choosing the correct...

Industry
Disney+Hotstar’s best innings: Records 31% jump in viewership during T20 World Cup 2022

Disney+Hotstar’s best innings: Records 31% jump in viewership...

Disney+ Hotstar have delivered a seamless platform experience to cricket lovers...

Industry
Elon Musk’s Twitter problems are multiplying

Elon Musk’s Twitter problems are multiplying

Musk’s pursuit and purchase of Twitter Inc. has been weighing on the shares of Tesla...

Inside Edge
CoinSwitch announces new brand identity and logo

CoinSwitch announces new brand identity and logo

The updated mobile app takes a content-first approach, providing users with bite-sized...

Analysis
Why did e-commerce startups discontinue their TV advertising?

Why did e-commerce startups discontinue their TV advertising?

With the exception of the IPL season, major D2C brands did not advertise on TV for...

Inside Edge
OTO, a two-wheeler lending firm, will launch a specialized EV platform

OTO, a two-wheeler lending firm, will launch a specialized...

Ties to EV players Hero Electric, Okinawa, Ampere, Bounce, Pure EV, and Ola Electric

Inside Edge
The Body Shop to double the business in India by 2025: Lionel Thoreau

The Body Shop to double the business in India by 2025:...

Lionel Thoreau, Global Chief Marketing Officer - The Body Shop, shared the company's...

Inside Edge
Beanly, a coffee company obtains startup capital from renowned investors

Beanly, a coffee company obtains startup capital from renowned...

Beanly, a D2C start-up noted for its innovations in the coffee market and a consumer...

Inside Edge
Technology unleashes creativity for brands

Technology unleashes creativity for brands

Why marketers need to boost workflow efficiency across the creative lifecycle.

Inside Edge
Anushka Sharma roped in as ambassador for Michael Kors India

Anushka Sharma roped in as ambassador for Michael Kors...

Anushka Sharma will be seen in brand campaigns for Michael Kors.

Industry
This Children's Day, Bournvita "forced packs” wants parents to stop pushing their ambitions onto our children

This Children's Day, Bournvita "forced packs” wants parents...

By encouraging parents to recognise their children's actual talents rather than...

Inside Edge
Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Kapoor will appear in the brand's multimedia campaign spanning digital, OTT, OOH,...

Inside Edge
Skechers ropes in Kriti Sanon as new brand ambassador for its fashion and lifestyle categories

Skechers ropes in Kriti Sanon as new brand ambassador for...

Sanon will be the face of the fashion and lifestyle categories for the brand and...

Analysis
What makes “Bigg Boss” an advertisement magnet for the brands

What makes “Bigg Boss” an advertisement magnet for the...

“Bigg Boss” currently into its 16th season, continues to draw a variety of businesses...