Tag: Latest Marketing News

Campaigns
Samsonite enlists Vidyut Jammwal for 'Tested' campaign

Samsonite enlists Vidyut Jammwal for 'Tested' campaign

Samsonite concludes its Test Like Samsonite campaign, highlighting quality and durability....

Campaigns
Shell's 'zyada ka wada' upheld in latest campaign

Shell's 'zyada ka wada' upheld in latest campaign

Shell introduces "Expect more from Shell Fuels" campaign in India, showcasing improved...

Industry
D2C Brands Transition: Embracing TV+Print for Effective Brand Building Strategies

D2C Brands Transition: Embracing TV+Print for Effective...

Experts suggest traditional media's wide reach is vital for building brand awareness...

Campaigns
Myntra's latest campaign promotes affection for stylish sneaker fashion

Myntra's latest campaign promotes affection for stylish...

Myntra introduces 'Sneaker for Every Scene' campaign, highlighting premium offerings...

Campaigns
Pepsi, Shaq, Reebok collaborate on sneakers featuring mini can compartments

Pepsi, Shaq, Reebok collaborate on sneakers featuring mini...

The Pepsi 'Sneak'er, tailored for basketball legend Shaq, boasts size 22 with updated...

Business Spotlight
Activ One's campaign evenly allocates AdEx across TV, OOH, Digital

Activ One's campaign evenly allocates AdEx across TV, OOH,...

Post-Covid, the BFSI sector thrives. Health-consciousness boosts investment; India's...

Business Spotlight
57% Indians favor AI tools, brands adapting to changing preferences

57% Indians favor AI tools, brands adapting to changing...

Indian consumers lead global AI adoption, yet local brands lag in leveraging cutting-edge...

Analysis
Is retail media accelerating in the digital advertising competition?

Is retail media accelerating in the digital advertising...

As per industry reports & observers, retail media is the third-fastest-growing advertising...

Campaigns
Kohli unveils grooming secret in Philips Trimmer ad for polished look

Kohli unveils grooming secret in Philips Trimmer ad for...

Philips India launches #BarberKeBaraber campaign, featuring Virat Kohli endorsing...

Technology
Meta launches Instagram's creator marketplace, connecting Indian content creators and brands

Meta launches Instagram's creator marketplace, connecting...

Meta introduces ML-based recommendations, leveraging Instagram data for brands to...

Business Spotlight
Anil Kapoor urges those alike to explore poker in Junglee Games

Anil Kapoor urges those alike to explore poker in Junglee...

Junglee Games India collaborates with Bollywood's Anil Kapoor for Junglee Poker's...

Campaigns
Usha International extends Mumbai Indians partnership for second consecutive year

Usha International extends Mumbai Indians partnership for...

Usha International reaffirms its collaboration with Mumbai Indians women's team...

Business Spotlight
Kay Beauty by Katrina Kaif sponsors UP Warriorz for WPL Season 2

Kay Beauty by Katrina Kaif sponsors UP Warriorz for WPL...

Capri Sports-owned UP Warriorz partners with Kay Beauty by Katrina Kaif for WPL...

Business Spotlight
KFC's Tower Burger exceeds TV height limits, posing broadcasting challenges

KFC's Tower Burger exceeds TV height limits, posing broadcasting...

KFC introduces Tower Burger with an ad acknowledging its towering height, featuring...

Campaigns
Ranveer Singh becomes the ambassador for the brand "Nothing"

Ranveer Singh becomes the ambassador for the brand "Nothing"

Ranveer Singh has been chosen as the face of a London-based consumer-tech brand,...

Industry
PhonePe Launches Indus Appstore to Challenge Google Play Dominance in India

PhonePe Launches Indus Appstore to Challenge Google Play...

Walmart's PhonePe introduces Indus Appstore in India, challenging Google Play. Offering...