MIB Launches 'Gems of India' Creator Challenge with YouTube, Meta
MIB has launched the ‘Gems of India’ Challenge with YouTube and Meta to promote grassroots digital creators and local storytelling.
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The Ministry of Information and Broadcasting (MIB) has initiated the pilot phase of its ‘Gems of India’ Challenge, a pan-India quest to find and promote grassroots digital creators. YouTube and Meta are ecosystem partners in the programme to help scale the reach of it to creators across the country.
As part of the collaboration, YouTube and Meta will mobilise and engage their creator communities to drive participation in the challenge and help showcase local stories from across India through digital content.
The initiative is an extension of Waves OTT’s citizen creator platform MyWAVES, which aims to inspire creators to capture the culture, heritage, tourism, traditions, history and unique achievements of their districts through short-form storytelling.
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Creator Challenge:
Speaking on the launch, Chanchal Kumar, Secretary, Ministry of Information and Broadcasting, said, "Every district in India has a story waiting to be told, and 'Gems of India' provides a platform for our creators to tell it. This programme not only celebrates the creativity of our youth, but also the extraordinary diversity of our districts."
Between August 1 and August 31, creators can submit videos of between one and three minutes in the MyWAVES section of the Waves OTT platform.
There are three tiers of rewards for the challenge. At district level, as many as 20 creators in each district will be given ₹50,000 each. The winners at the state level will be given ₹2 lakh and winners at the national level will be given ₹5 lakh.
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Implementation will be overseen by district and state administrations, including outreach to creators and evaluation. Entries will be judged by an expert jury comprised of professionals from culture, heritage, tourism, media and academia.
The ministry said the learnings from the pilot phase will help in shaping the pan-India rollout of the initiative across all states and Union Territories. Our long term goal is to build a strong ecosystem of digital creators who document local stories of India, its cultural heritage and regional diversity.
Pilot phase will cover Andaman and Nicobar Islands, Arunachal Pradesh, Chandigarh, Dadra and Nagar Haveli and Daman and Diu, Goa and Ladakh. The programme will be implemented in partnership with Prasar Bharati, My Bharat and the respective state and district administrations, with support from local cultural and educational institutions for mobilisation of creators and content generation.
