Tag: Branding
Himalaya Babycare Celebrates Baby’s First Winter With Warm,...
Himalaya Babycare’s new campaign spotlights a baby’s first winter, blending warmth,...
Ogilvy Mumbai Honors Piyush Pandey With Statue At Office...
Ogilvy Mumbai unveils a statue of Piyush Pandey at its entrance, celebrating his...
Crax Experiments With AI Storytelling In Bold New Campaign
Crax launches an AI led advertising campaign with Dentsu and Kiss Films, blending...
Why Advertising’s Old Signals Are Fading, Says Martin Sorrell
Sir Martin Sorrell explains how digital dominance, platform economics and AI have...
Branding Edge to Expand Into Lifestyle and Influencer Space...
Branding Edge plans to dominate the lifestyle and influencer space through acquisitions,...
Pushpa 2 Triumphs as Brands Shine Bright in Spotlight
Pushpa 2 wows with ₹800 crore global earnings and clever brand integrations. From...
TCM Secures Exclusive Sponsorship Rights for ACC Asia Cup
TCM Sports Management has secured exclusive sponsorship rights for the ACC Asia...
Indian FMCG sector is better than the rest of the world
Sudhir Sitapati underscores the pivotal role of advertising in India's FMCG industry,...
AI's Impact on Contextual Advertising: A New Era for Precision
Discover how artificial intelligence is revolutionizing contextual advertising,...
Technology unleashes creativity for brands
Why marketers need to boost workflow efficiency across the creative lifecycle.
FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented...
Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI...
The “Curious case of Brand Appropriateness” in a digital-first...
Makes a case for third-party ad verification solutions that make sure advertisers'...
Mahendra Singh Dhoni named as the new brand ambassador...
Dhoni will be featured in a variety of marketing, advertising, and endorsement activities...
Skechers ropes in Kriti Sanon as new brand ambassador for...
Sanon will be the face of the fashion and lifestyle categories for the brand and...
What makes “Bigg Boss” an advertisement magnet for the...
“Bigg Boss” currently into its 16th season, continues to draw a variety of businesses...
