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Samay Raina’s Dark Humor: A Paradox That Drives ROI

Samay Raina’s Dark Humor: A Paradox That Drives ROI

Deepanjali Dec 28, 2024 0 27

How comedian Samay Raina’s dark humor turned risky brand collaborations into profitable...

Industry
Brand safety: A major concern for marketers in advertising strategies?

Brand safety: A major concern for marketers in advertising...

Sumit Rawat Dec 8, 2023 0 48

Industry experts describe the challenging task brands face in preserving their reputation...

Industry
The “Curious case of Brand Appropriateness” in a digital-first world

The “Curious case of Brand Appropriateness” in a digital-first...

admin Nov 10, 2022 0 47

Makes a case for third-party ad verification solutions that make sure advertisers'...