Tag: Brand Safety

Industry
Brand safety: A major concern for marketers in advertising strategies?

Brand safety: A major concern for marketers in advertising...

Industry experts describe the challenging task brands face in preserving their reputation...

Industry
The “Curious case of Brand Appropriateness” in a digital-first world

The “Curious case of Brand Appropriateness” in a digital-first...

Makes a case for third-party ad verification solutions that make sure advertisers'...