Tag: Ad Campaign News

Campaigns
Parle Platina Hide & Seek Turns Mumbai Pink With Valentine’s Day Outdoor Campaign

Parle Platina Hide & Seek Turns Mumbai Pink With Valentine’s...

Parle Products launches a Valentine’s Day outdoor campaign for Parle Platina Hide...

Campaigns
GIVA Turns Valentine’s Gifting Into a 3D Billboard Experience Across Mumbai

GIVA Turns Valentine’s Gifting Into a 3D Billboard Experience...

GIVA launches a Valentine’s Day OOH campaign in Mumbai featuring 3D billboards made...

Campaigns
Apollo Tyres Brings India’s Cricketing Grit to the Fore in ‘Har Safar Mein Dum Hai’ Campaign

Apollo Tyres Brings India’s Cricketing Grit to the Fore...

Apollo Tyres launches ‘Har Safar Mein Dum Hai’, a cinematic cricket-led campaign...

Case Study
59% Digital Share Signals Media Reset as OOH Stays Resilient While TV and Print Lose Ground

59% Digital Share Signals Media Reset as OOH Stays Resilient...

India’s ad landscape shifts as digital reaches 59% share in 2025, OOH shows growth,...

Campaigns
Lancôme Names Sonam Kapoor as Brand Ambassador for India

Lancôme Names Sonam Kapoor as Brand Ambassador for India

Lancôme appoints Sonam Kapoor as Brand Ambassador for India, strengthening its presence...

Campaigns
Swiggy Instamart Announces Calvin Klein Arrival with Bold OOH That Blends Fashion Drops and Quick Commerce

Swiggy Instamart Announces Calvin Klein Arrival with Bold...

Swiggy Instamart’s bold OOH campaign announces Calvin Klein’s arrival by blending...

Campaigns
Cadbury Silk Chooses Heartbeats Over Algorithms In Valentine’s Film

Cadbury Silk Chooses Heartbeats Over Algorithms In Valentine’s...

Cadbury Silk’s Valentine’s Day film opts for human emotion over artificial intelligence,...

Campaigns
Mia By Tanishq Makes Valentine’s Everyday With Aneet Padda

Mia By Tanishq Makes Valentine’s Everyday With Aneet Padda

Mia by Tanishq’s Valentine’s campaign with Aneet Padda celebrates everyday love,...

Campaigns
Malaika Arora Elevates Confidence In Invogue’s Cinematic Shapewear Campaign

Malaika Arora Elevates Confidence In Invogue’s Cinematic...

Invogue’s new shapewear campaign features Malaika Arora in a cinematic, confidence-first...

Campaigns
CampaSure Puts Pricing Front And Centre With Amitabh Bachchan Twist

CampaSure Puts Pricing Front And Centre With Amitabh Bachchan...

CampaSure’s new ad starring Amitabh Bachchan champions transparent pricing, using...

Campaigns
ET Now Plays Blank Check Card To Capture Budget Day Spotlight

ET Now Plays Blank Check Card To Capture Budget Day Spotlight

ET Now’s Budget Day campaign uses a blank check creative to claim mindshare, blending...

Campaigns
Oreo Serves Up Sweet Support With Rohit Sharma World Cup Campaign

Oreo Serves Up Sweet Support With Rohit Sharma World Cup...

Oreo launches its Dream for the Team World Cup campaign with Rohit Sharma, blending...

Campaigns
Pepsi’s Super Bowl Ad Sends Coke’s Polar Bear to Therapy

Pepsi’s Super Bowl Ad Sends Coke’s Polar Bear to Therapy

Pepsi reignites the cola wars with a bold Super Bowl ad featuring Coke’s polar bear,...

Campaigns
Bridgerton Meets Fragrance: Kimirica Brings Regency Luxury to Life

Bridgerton Meets Fragrance: Kimirica Brings Regency Luxury...

Kimirica collaborates with Netflix’s Bridgerton to launch a luxurious fragrance...

Campaigns
Crocs Unveils ‘Wonderfully Unordinary’ As New Global Brand Platform

Crocs Unveils ‘Wonderfully Unordinary’ As New Global Brand...

Crocs launches “Wonderfully Unordinary” as its first global brand platform in a...

Campaigns
BharatPe Takes A Swing With Rohit Sharma Ahead Of T20 World Cup

BharatPe Takes A Swing With Rohit Sharma Ahead Of T20 World...

BharatPe launches its Super Over campaign with Rohit Sharma ahead of the T20 World...