Swiggy Instamart's New Ad Features Juhi Chawla in Humorous Mix-Up

Swiggy Instamart is back with another quirky digital film featuring Bollywood star Juhi Chawla. This new film emphasizes Swiggy Instamart's promise: anything you want can be delivered to your doorstep in just minutes!

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In the film, a young man types "Chawla" on Swiggy Instamart, leading to a scene where Juhi Chawla is in her vanity van preparing for a shoot. She then steps out with delivery partners, arriving at the customer’s doorstep—only to realize that the customer actually intended to order "chawal" (rice). The mix-up is quickly resolved, and the customer receives a packet of India Gate rice, a partner brand of Swiggy Instamart. The film reinforces the brand's message: "You name it, and it comes to your doorstep."

Mayur Hola, VP of Marketing at Swiggy, commented on the campaign: "This film is a lighthearted way to showcase the speed and versatility of Swiggy Instamart. By turning an ordinary ordering mistake into a funny and memorable moment, we highlight our commitment to delivering anything our customers need with efficiency and humor. At Swiggy Instamart, whether it's gadgets or groceries, whatever you ask for will reach you promptly."

Devaiah Bopanna from Moonshot added, "By using the comical scenario of swapping Juhi Chawla for chawal, we aimed to showcase how quickly Swiggy Instamart ensures that anything users need reaches them instantly."

This conceptualized film highlights the platform’s ability to deliver everything from puja essentials and electronics to skincare, groceries, and even toys—all at the touch of a button.