Sara Ali Khan Rocks Shopsy's New Campaign for Budget Shoppers

Shopsy, India’s popular hyper-value platform, has launched its newest campaign titled “Apna Swag, Bina Brand Tag,” featuring the ever-charismatic Sara Ali Khan. This campaign shines a spotlight on the value-conscious Bharat consumer who knows how to look stylish without overspending, debunking the myth that low prices equate to low quality.

The campaign took an interesting twist when a video of Sara Ali Khan on a flight went viral. In the clip, Sara experienced an outfit mishap that sparked widespread discussions online about the outfit’s cost and whether it was ruined. To everyone’s surprise, Sara remained totally calm, later revealing that her stylish ensemble was from Shopsy. She explained that her outfit was not branded, but still high-quality and trendy—highlighting the campaign's central message: fashion doesn’t need to come with a big price tag.

Prathyusha Agarwal, Business Head at Shopsy, elaborated on the campaign’s essence: “As one of the country's fastest-growing hyper-value platforms, Shopsy provides Bharat e-shoppers with the opportunity to achieve their style goals without breaking the bank. Our ‘Apna Swag, Bina Brand Tag’ campaign, with Sara Ali Khan, showcases our dedication to affordability, quality, and trendiness. We are committed to delivering the best quality at budget-friendly prices, especially as more consumers in smaller towns take to online shopping.”

The campaign holds special significance as Shopsy caters to a growing customer base from Tier 2 and Tier 3 cities, including places like Bhagalpur, Bankura, Kurnool, Nagaon, and Dhule. Currently, nearly 70% of Shopsy’s customers come from these regions, and 90% of new shoppers are millennials and Gen Z, demonstrating Shopsy’s strong appeal to younger, value-conscious buyers.

Sara Ali Khan expressed her enthusiasm about the collaboration, saying, “Working with Shopsy is always a blast—they create campaigns that are so fun and relatable! As someone who loves a good deal, Shopsy’s mission really resonates with me. This time, it was even more special because I got to be my authentic self. I’m thrilled to be part of a campaign that celebrates smart, budget-friendly choices, and I hope everyone enjoys it as much as I did.”

In 2024, Shopsy experienced a significant surge in orders, with the highest demand coming from Uttar Pradesh, West Bengal, Maharashtra, and Bihar. Remarkably, over 60% of Shopsy’s customers are from tier-3+ cities, underscoring the platform’s growing influence in smaller markets.

Created by the creative agency 22 Feet, the campaign features an engaging ad set on an airplane, adding a playful twist that fits perfectly with Shopsy’s spirited brand image. The ad highlights Sara Ali Khan’s genuine and relatable charm, making the campaign memorable and impactful. Shopsy’s message will be amplified across TV, print, social media, and digital platforms, aiming to connect even more deeply with consumers.

Shopsy’s latest campaign is a testament to the brand's promise: delivering quality, affordability, and style to shoppers nationwide, ensuring that everyone can flaunt their swag without a brand tag.