SRK Stars in A23’s ‘Yahan Dimaag Jeetega’ Campaign

Head Digital Works (A23), a prominent online skill-gaming company, has unveiled its brand refresh through the new campaign, ‘Yahan Dimaag Jeetega’, starring Bollywood superstar Shah Rukh Khan. The campaign aims to resonate with India's increasing interest in strategic gameplay by emphasizing the thrill and achievement of winning through skill and strategy. Through this initiative, A23 highlights the importance of critical thinking and the sense of accomplishment that players experience when they succeed using their minds, both in gaming and in real life.

The campaign introduces two films featuring Shah Rukh Khan, designed to appeal to players who thrive on the challenge and rewards of strategic games. In these films, SRK showcases how strategic thinking leads to success in everyday situations, a concept that mirrors the gameplay experience on the A23 platform. The films celebrate the power of wit and strategy, emphasizing that success is not about luck but about using one’s mind to outsmart opponents.

A23's platform has also undergone updates, including the addition of big challenges, leaderboards, and 24/7 tournaments, which further reward players for their skillful play. These features align with A23’s customer-focused approach, offering an interactive and competitive environment for players. The campaigns also encourage players to embrace challenges, test their mental agility, and savor every victory as a recognition of their strategic acumen.

Shah Rukh Khan, the brand ambassador of A23, commented on the campaign, stating, “In India, we play to win, and this is the essence of A23's new ad. It reflects the idea that strategic thinking leads to success, whether in gaming or real life. I believe this messaging will resonate with all gaming enthusiasts as it mirrors the evolving nature of the platform, which now prioritizes a customer-centric approach that truly values users and celebrates their victories.”

The ‘Yahan Dimaag Jeetega’ campaign is designed to position A23 as the ultimate destination for players who appreciate strategic thinking. Gunnidhi Singh Sareen, VP of Marketing at Head Digital Works, shared, “Through this campaign, we want A23 to become the go-to platform for players who value intelligence and skills. Shah Rukh Khan’s presence will help bring out the excitement and thrill of winning through mental agility, making the experience more relatable and engaging.”

A23’s recent tournaments, including the ‘Rummy Maha Mela’, extend this campaign’s core message by offering substantial rewards to players who demonstrate strategic prowess. The tournaments are a perfect real-life extension of the campaign, encouraging players to hone their minds, face challenges, and celebrate each strategic victory.

Through the ‘Yahan Dimaag Jeetega’ campaign, A23 hopes to foster a deeper connection with its audience, inspire players to think critically, and enhance the overall gaming experience.