Shark Tank Investor Helps Heartbroken Witch Find Love
Heartbroken cartoon witch Ganji Chudail finds a surprising savior: Shark Tank India investor Anupam Mittal! See how Shaadi.com helps her find love.
Deepanjali
Shaadi.com's latest ad features a hilarious twist on finding love. The commercial opens with Ganji Chudail, a popular bald witch character, feeling heartbroken after seeing her on-and-off boyfriend Birju making videos with another girl. Devastated, she seeks advice from a guru resembling the internet personality Pookie Baba. The scene gets chaotic as Ganji Chudail's tears flood the guru's Ashram.
View this post on Instagram
Enter Anupam Mittal, the founder of Shaadi.com, portrayed as a literal "shark" referencing his role on Shark Tank India. He offers his matchmaking expertise to help Ganji Chudail find a more compatible partner. The ad ends with Ganji Chudail happily creating couple videos with her new love, found through Shaadi.com, while Birju tries (and fails) to win her back.
This quirky ad campaign capitalizes on Ganji Chudail's popularity and Mittal's recognition. It's not the first time Shaadi.com has featured Mittal in its ads, highlighting his role as a brand ambassador. Past campaigns saw him promote the "Shaadi Live" feature and celebrate the company's 20th anniversary. Shaadi.com, a major player in the Indian matchmaking industry, also operates internationally.
