Sprite's 'Joke in a Bottle': Comedy Duos Bring Laughter Nationwide

Sprite is launching its 'Joke in a Bottle' campaign, pairing unconventional duos united by their love for comedy. The nationwide commercial features Kapil Sharma and Suryakumar Yadav, known for his quick wit in cricket. In the Bengali commercial, actor Dev Adhikari partners with comedian Niranjan Mondal, while the Oriya commercial stars actor Sabyasachi Mishra and comedian Biswa Kalyan Rath.

Tish Condeno, Senior Category Director of Sparkling Flavors at Coca Cola India and South-West Asia, expressed excitement about the campaign's return following last year's success. The goal remains to bring happiness to consumers' lives with relatable content, aligning with Sprite's brand ethos of delivering an unmatched, delightful experience.

Ritu Sharda, Chief Creative Officer at Ogilvy India (North), highlighted that the Sprite Joke in a Bottle campaign is not only regionally diverse in its jokes but also in its execution. Real comedians have teamed up with popular personalities to spread laughter across markets. From Kapil Sharma and SKY in the north to Dev and Niranjan in Bengal, and Sabyasachi and Biswa in Odisha, the campaign promises to tickle audiences in their preferred language while upholding Sprite's 'Thand Rakh' promise.

Kapil Sharma expressed his excitement about partnering with Sprite, emphasizing the joy of connecting with audiences through laughter. Suryakumar Yadav shared his enthusiasm for entertaining people both on and off the cricket pitch, excited to collaborate with Sprite for an opportunity to spread smiles through the 'Joke in a Bottle' campaign.