Emcure Pharmaceuticals Unveils 'Cure and Beyond' Campaign with MS Dhoni

Emcure Pharmaceuticals has launched its latest corporate campaign titled ‘Cure and Beyond,’ featuring renowned cricketer MS Dhoni.

"In the dynamic landscape of healthcare, Emcure Pharmaceuticals is committed to the ethos of ‘Cure and Beyond’. This campaign not only aims to highlight innovation as Emcure's foundational principle but also seeks to foster thought leadership within the Indian Pharmaceutical Market," stated the company regarding the campaign.

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The campaign revolves around a compelling narrative that goes beyond the traditional role of providing pharmaceutical products. It embraces a broader mission of supporting, empowering, and educating millions to lead healthier lives. The advertisement, starring the iconic 'Captain Cool,' will be showcased across various media platforms, including digital, television, and print.

Commenting on the launch, Satish Mehta, the Managing Director and CEO of Emcure Pharmaceuticals, expressed, “At Emcure, we continuously strive to push boundaries. The ‘Cure and Beyond’ campaign is our way of articulating our vision and principles. And who better to exemplify this ethos than someone who has consistently surpassed expectations - Dhoni. Through this initiative, we aim to underscore our fundamental belief in empowering individuals and communities through innovation.”