Shah Rukh Khan is the brand ambassador for Myntra's EORS

Shah Rukh Khan has been named the face of Myntra's End of Reason Sale (EORS), the company's flagship bi-annual fashion extravaganza.  

Shah Rukh will appear in a series of commercials as part of this collaboration. The brand campaign will be heavily promoted across multimedia channels in the run-up to and during EORS-18. Shah Rukh will also have a lot of exposure on the app, which will help him get more attention from the audience.  

Sunder Balasubramanian, CMO - Myntra, commented on the collaboration with Shah Rukh Khan, saying, "We are thrilled to have Shah Rukh as the face of EORS-18, and are confident that this association is poised to undoubtedly elevate the event to new heights of glamour, style, and excitement." SRK is one of the few famous celebrities whose popularity knows no bounds and across all age groups. He is adored by all, which perfectly coincides with the essence of Myntra EORS - an all-inclusive fashion fiesta that brings the finest of fashion, beauty, and lifestyle to people all over the country. We are convinced that with Shah Rukh Khan as the face of the 18th edition of EORS, it will be an unparalleled celebration of fashion, creating waves of inspiration and enthralling experiences for everybody."

"Fashion, for me, has always been a means of self-expression," Shah Rukh Khan said of the collaboration. It is a chance to express one's individuality and make a statement that truly reflects one's personality. I am pleased to work with Myntra's fantastic team and contribute to creating a unique experience for fashion aficionados throughout the country as they prepare for EORS-18, India's largest shopping carnival." 

EORS-18 will begin on June 1.