Bunjy Digital Appoints Shilpa Viswanath as CEO

Marketing agency strengthens leadership team as it expands operations, client partnerships and AI-driven capabilities across markets.

Bunjy Digital, an integrated marketing agency, announced the appointment of Shilpa Viswanath as its Chief Executive Officer (CEO). This is an important leadership milestone as the agency scales up its expansion across geographies and expands its client portfolio.

Viswanath has over 20 years of experience in brand strategy, integrated marketing, content, advertising and media. She has been associated with Microsoft Advertising India and has headed businesses across B2B and B2C during her career.

Her appointment comes at a time when brands are increasingly looking for end-to-end marketing solutions from a single agency partner. Bunjy Digital has been expanding its capabilities to meet the evolving demands of clients and is now operating in five geographies.

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Focus on Scale and Innovation:

Commenting on the appointment, Bunjy Digital co-founders Keerthana Chandrasekaran and Priya Goutham said the agency's next phase of growth requires a leader capable of combining strategic vision with operational excellence.

"Bunjy was built to help ambitious businesses scale through integrated, outcome-driven marketing. As we enter our next phase of growth, we needed a leader who could combine strategic clarity with operational excellence. Shilpa brings exactly that," they said.

"Her appointment as CEO marks an important milestone in Bunjy's journey, and we are excited about the scale, innovation, and impact she will help drive."

The agency has also been investing in artificial intelligence across several areas of its operations including audience intelligence, content workflows and campaign optimisation. Its Launchpad program, which supports early-stage companies, uses AI to make project planning and delivery more efficient and effective.

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Speaking on her appointment, Viswanath highlighted the growing convergence of technology and creative marketing.

"The future of marketing will be shaped by the seamless integration of creativity and technology," she said.

"What excites me about Bunjy is the ability to bring both together, combining strong creative thinking, deep digital expertise, and technology solutions that create greater value for clients and the broader marketing community. I am excited to help build an agency that does not simply respond to change, but actively shapes what comes next."

Apart from her corporate leadership roles, Viswanath also serves on the board of Belakoo Trust, a Bengaluru-based non-governmental organisation that works on education and skill development of underprivileged children.