OPPO India Strengthens North India Play, Appoints Aditya Khajuria as Head of Marketing for Delhi Region
OPPO India appoints seasoned marketer Aditya Khajuria as Head of Marketing for the Delhi region. Taking charge in August 2026, Khajuria brings cross-sector expertise from Clove Dental, Reliance Retail, and Xiaomi India to lead regional and premium smartphone campaigns.
Sandhya
Strengthening its regional leadership in one of India’s most competitive smartphone markets, OPPO India has appointed Aditya Khajuria as the Head of Marketing for the Delhi region. Based out of New Delhi, Khajuria assumed the role in August 2026 and is spearheading the brand’s regional marketing strategy and on-ground activations.
Driving Festive Momentum and Premium Launches
Announcing the milestone on social media, Khajuria noted that his initial months at the helm have been fast-paced and high-impact. His tenure kicked off right ahead of the peak Diwali festive season, involving integrated online and offline campaigns alongside high-visibility marketing rollouts for OPPO’s premium smartphone portfolio.
A Strategic Return to the Smartphone Ecosystem
Khajuria’s appointment marks a notable return to the consumer technology and handset space. Earlier in his career, between June 2019 and March 2022, he served as Area Marketing Manager at Xiaomi India, where he managed regional marketing operations across Chandigarh, Haryana, and Himachal Pradesh. His familiarity with North Indian consumer behavior and smartphone retail dynamics positions him strongly to drive OPPO's regional growth.
Cross-Industry Leadership Track Record
Before stepping into his new role at OPPO India, Khajuria spent nearly two years as Assistant General Manager (AGM) – Marketing at Clove Dental. Prior to that, he held the position of Assistant Vice President (AVP) – Retail Branch Banking at HDFC Bank from July 2023 to October 2024.
Over the years, Khajuria has built a versatile portfolio spanning retail, telecom, and consumer insights:
- Reliance Retail: Served as Senior Manager, overseeing zonal marketing across Delhi NCR, Rajasthan, and Haryana.
- Vodafone Idea & Nielsen: Held key roles early in his career, building foundational expertise in telecom marketing and market research.
With his blend of retail marketing, consumer insights, and prior handset industry experience, Khajuria is expected to play a pivotal role in sharpening OPPO India's hyper-local brand recall and omnichannel presence across the Delhi NCR market.
