Kotak Mahindra Bank Promotes Jyoti Samajpati to EVP
Kotak Mahindra Bank has promoted Jyoti Samajpati to Executive Vice President and Head of Marketing & Propositions for its Consumer Bank, expanding her leadership responsibilities.
SociapaHQ
Kotak Mahindra Bank has elevated Jyoti Samajpati to Executive Vice President (EVP) and Head of Marketing & Propositions for its Consumer Bank, expanding her work scope across the lender’s marketing, customer propositions and consumer banking strategy.
Samajpati came to the private sector bank as an Executive Vice President in 2024 and was Head of Propositions until recently.
In her expanded role she will be the bank’s central brand guardian, leading an integrated portfolio covering consumer marketing, customer propositions, alliances and strategic partnerships.
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Expanded Responsibilities:
She will also be responsible for lifecycle management, go-to-market strategies and customer experience design for Kotak Mahindra Bank's consumer banking business.
Alongside these responsibilities, Samajpati will continue to lead the bank's premium banking division, with a focus on expanding market share within the affluent and salaried customer segments.
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The appointment reflects Kotak Mahindra Bank's continued emphasis on strengthening its consumer banking franchise through integrated marketing, customer engagement and proposition-led growth.
