RBL Bank Partners with Chess Prodigy D Gukesh

RBL Bank, a leading private sector bank in India, has announced a strategic partnership with young chess grandmaster D Gukesh. This collaboration brings together two entities that embody boldness, innovation, and strategic thinking.

At just 18 years old, Gukesh has already made a significant impact on the global chess scene. He is set to challenge the reigning world champion, Ding Liren, in the upcoming World Chess Championship. His rapid rise to prominence reflects his exceptional talent and dedication.

RBL Bank's partnership with Gukesh aligns with its commitment to helping customers achieve their financial goals. Both entities share a focus on thoughtful planning and strategic thinking. By partnering with Gukesh, RBL Bank aims to inspire its customers to embrace a similar approach to their financial lives.

R Subramaniakumar, MD & CEO of RBL Bank, expressed his enthusiasm for the partnership, stating, "In life, as in chess, every move counts. RBL Bank understands the importance of helping our customers make the right financial moves." He further emphasized the similarity between Gukesh's strategic approach to chess and RBL Bank's commitment to providing innovative financial solutions.

Gukesh also expressed his excitement about the partnership, stating, "This partnership represents a significant move in my journey. RBL Bank's commitment to building customer wealth with stability and innovative solutions aligns with my own approach to chess."

This partnership is expected to strengthen RBL Bank's brand image and attract a younger audience. It also highlights the growing importance of sports sponsorships in India, as brands seek to associate with athletes who embody values like dedication, perseverance, and excellence.