Sneha Kanukolanu Joins Mia by Tanishq as Marketing Lead
Sneha Kanukolanu has joined Mia by Tanishq as Marketing Lead after a stint at The Bear House, where she worked on brand-building and consumer engagement initiatives.
SociapaHQ
Mia by Tanishq, the jewellery brand, has appointed Sneha Kanukolanu as its new Marketing Lead.
In a post on LinkedIn, Kanukolanu announced the move, where she reminisced about her time at premium menswear brand The Bear House and said she was excited to be part of the Tata Group-backed jewellery brand.
The experience helped her love of brand building and consumer engagement, she said, and she’s thankful for the opportunity to have worked with The Bear House. She pointed out several initiatives she helped create including The Young Gentlemen, The Beer House, the opening of retail stores with a unique trademark, Project Bear Care, Bear Cafe and several Black Friday campaigns.
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Marketing Leadership:
“These initiatives challenged the team to move beyond traditional marketing campaigns and develop experiences that connected with consumers on a much deeper level,” said Kanukolanu.
She also thanked the founders, colleagues, partners and collaborators who were part of her journey at The Bear House in her post, saying the team had created memorable campaigns and brand experiences together.
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Kanukolanu said, “I look forward to my new role at Mia by Tanishq and am excited for the opportunities ahead as I take charge of leading the brand’s marketing efforts.
The appointment comes at a time when jewellery brands are continuing to spend on differentiated marketing strategies and consumer engagement initiatives to boost brand recall and connect with a younger audience.
