PUMA India Signs Cricketers Riyan Parag, Nitish Kumar Reddy

PUMA India Deepens Connection with Gen Z by Onboarding Promising Cricketers Riyan Parag and Nitish Kumar Reddy

PUMA India has taken a significant step to strengthen its bond with Gen Z consumers by bringing on board two of the country’s rising cricket stars, Riyan Parag and Nitish Kumar Reddy. This move highlights PUMA's commitment to nurturing young talent and reinforcing its connection with youth culture in India.

Riyan Parag, a 22-year-old right-hand batsman from Guwahati, has made remarkable progress in cricket. He stands as the highest run-scorer among uncapped players in the recent cricket league and was part of the victorious Indian Under-19 team at the 2018 Under-19 Cricket World Cup. Nitish Kumar Reddy, a 21-year-old all-rounder from Andhra Pradesh, has also garnered attention by earning the Emerging Player title in the recent cricket league.

With their addition, Parag and Reddy will promote PUMA’s range of footwear, apparel, athleisure, and accessories through various events and initiatives.

Expressing his excitement, Riyan Parag said, “Joining PUMA is an incredible honor. I have always admired PUMA's dedication to sports and their unwavering pursuit of excellence. Being part of a brand that champions performance and innovation is truly inspiring. I am excited to represent PUMA and hope to motivate young cricketers to follow their passion with the same commitment and enthusiasm that the sports giant embodies."

Nitish Kumar Reddy added, "The association with PUMA is a major milestone for me, and I am eager to represent the sports brand both on and off the field. I believe that together, we can achieve amazing things and inspire the next wave of athletes to follow their dreams with the same passion and commitment."

According to the Instagram Trend Talk preview for 2024, nine out of ten Gen Z individuals in India consider themselves part of a fandom. The study also revealed that India has the highest percentage of sports superfans among Gen Z compared to any other country.

PUMA’s strategic alliances and innovative marketing campaigns have propelled the brand to global prominence. Supported by a diverse array of brand ambassadors including Virat Kohli, Mohammed Shami, Kareena Kapoor Khan, Harmanpreet Kaur, MC Mary Kom, Avani Lakhera, and Gen Z icons Ibrahim Ali Khan and Shanaya Kapoor, PUMA continues to solidify its presence in the Indian market.