Dollar Industries Retains Superstar Mahesh Babu as Brand Ambassador for South Indian Market
Dollar Industries extends its successful partnership with South Indian superstar Mahesh Babu for Dollar BigBoss, teasing an upcoming ad film.
Sandhya
Dollar Industries Limited has officially extended its association with South Indian superstar, producer, and media personality Mahesh Babu as the face of its popular innerwear line, Dollar BigBoss, for the region.
Expanding Footprint in South India
Since expanding its product footprint across South India in 2024, Dollar Industries has reported a sharp increase in demand across all product categories. The company attributes a significant portion of this growth to its strategic alignment with Mahesh Babu, whose high-profile endorsement has deepened the brand’s penetration in key southern states.
"Our association with Superstar Mahesh Babu as the brand ambassador of Dollar BigBoss has benefitted the brand manifold. Thus, we are continuing our fruitful association with him and soon we will be presenting a brand new ad film with him."— Vinod Kumar Gupta, Managing Director, Dollar Industries Limited
New Television Campaign on the Horizon
To capitalize on this momentum, Dollar Industries will launch an exclusive television commercial tailored specifically for the South Indian audience. The upcoming campaign promises to highlight Mahesh Babu in a dynamic avatar, leveraging his massive screen presence to reinforce Dollar BigBoss's market position.
