Candere Appoints Smriti Mandhana as Brand Ambassador
Candere has appointed cricketer Smriti Mandhana as its brand ambassador alongside Shah Rukh Khan to strengthen its connect with young lifestyle jewellery consumers.
SociapaHQ
Indian cricketer Smriti Mandhana has been appointed the new brand ambassador of Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers and will be seen alongside actor Shah Rukh Khan who is also the face of the brand.
The partnership is aimed at enhancing Candere's appeal among young, modern Indian consumers as the brand continues to expand its presence in the lifestyle jewellery segment.
Mandhana is one of India’s most accomplished cricketers and has built a huge following on the back of her performances and consistent success on the pitch. Her appointment comes at a time when women’s cricket is getting popular, in line with Candere’s focus on the consumers who are beginning to look at jewellery as an everyday way to express their personal style, not something to be worn only on occasions.
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Brand Partnership:
Commenting on the appointment, Ramesh Kalyanaraman, Director, Candere said, “Smriti Mandhana’s influence extends way beyond the cricket field. “She represents a generation that values ambition, authenticity and confidence and has been a role model for millions of people through her achievements and behaviour.”
“We are delighted to welcome her as the face of Candere alongside Shah Rukh Khan. Together, they reflect the diversity of today’s India and the many ways consumers express themselves. As Candere continues to grow as a lifestyle jewellery brand, Smriti’s association will help us deepen our connection with audiences across the country,” he added.
“Consumer preferences have changed and jewellery has become part of everyday fashion, with buyers seeking contemporary designs that are suitable for work, leisure and everyday lifestyles,” Candere said.
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Speaking about the association, Smriti Mandhana said, “I am happy to be associated with Candere, a brand which understands the style sensibilities of consumers today. ‘Jewellery is not for special occasions for me, it’s something I wear every day’
It’s part of my personal style, often the finishing touch that makes me feel like myself. Candere’s contemporary designs align with that mindset perfectly – making jewellery relevant for everyday moments. “I’m excited to be on this journey and look forward to connecting with audiences through the brand’s campaigns,” she added.
