Policybazaar Highlights Mental Health with Major General Vikram Dogra

In recognition of Mental Health Awareness Month, Policybazaar, an Indian insurance platform, launched a compelling brand film. The film features the self-narrated story of Major General Vikram Dogra, Ati Vishisht Seva Medal winner and Kargil war hero, emphasizing the importance of prioritizing mental health and coping with conditions like depression.

The campaign challenges traditional perspectives by portraying an army officer, embodying strength, discussing the courage needed to battle mental health issues. The film begins with Major General Vikram Dev Dogra reflecting on his numerous medals, stating that their true value lies in the struggle to earn them.

Despite his many bravery awards, he reveals that the medal he cherishes most is the one he awarded himself for overcoming depression at the peak of his career. The film shows him proudly narrating his journey from depression to recovery to an attentive audience, highlighting that acknowledging and addressing mental health issues enabled him to reach his full potential. Remarkably, he became the first serving army officer to complete the Ironman Triathlon in 2018 at the age of 60.

Samir Sethi, head of brand marketing at Policybazaar.com, stated, “This film aims to help Indians rethink strength and give mental health its due importance. Conditions like depression are common, yet many suffer without seeking help due to stigma. The Health Insurance industry has recognized the importance of mental health, with IRDAI mandating coverage for mental illness in all health insurance products from October 2022. With thoughtful initiatives and the right products, true stories like Major General Vikram Dogra’s can help break social barriers and encourage seeking necessary medical assistance.”

The film concludes with the message that fighting mental health issues requires "Himmat ki policy" (a policy of courage), emphasizing the bravery needed to confront and prioritize mental health.