'A kiss in every Kismi,' says Parle in a new advertisement for the toffee brand

Parle Kismi, their famous toffee brand, has launched an appealing television campaign. The nationwide campaign, titled "#HarKismiMeinHaiKiss," promotes the importance of Parle Kismi as a love catalyst. Rediffusion's TV commercial artistically captures the simplicity and sweetness of romantic relationships by showcasing cute and lovable moments shared by a teenage pair.

The TV commercial depicts a girl at a metro stop. Her partner arrives at the station to pick her up. They wish to have an intimate moment by kissing while saying their goodbyes, but they are unable to do so, and the girl takes the elevator to the platform. Undaunted by the interruption, the boy sends a Parle Kismi toffee to the girl by elevator, which serves as his goodbye kiss. The commercial elegantly portrays the brand concept of 'Har Kismi mein hai Kiss,' demonstrating how Parle Kismi adds flavor and romance to life's important moments. The TV commercial will be aired across India, reaching a large audience. 

Krishnarao Buddha, Senior Category Head of Parle Products, commented on the campaign, saying, "As we reflect on our school and college days, we recall the emotions of friendship, pure love, and days filled with pranks." Parle Kismi has consistently acted as an enabler, allowing people to express their true feelings. With our current TV commercial, we hope to appeal to younger generations, invoke nostalgia, and bring back fond memories of friendship, affection, and compassion. Our objective is to share love and revive 'Kismi's' influence among our adoring younger audience." 

Kalyani Srivastava, Jt. President, Rediffusion, expressed her thoughts on the campaign, saying, "We are excited to launch our new Parle Kismi campaign, which features a catchy jingle and a heartwarming film." The promotion is built on the premise that a kiss is a powerful expression of love, and Parle Kismi is the ideal way to sweeten any kiss. We believe that this advertising will appeal to a younger demographic."  

"The #HarKismiMeinHaiKiss campaign is designed to capture hearts and remind everyone of the joy that Parle Kismi brings to their lives with its iconic taste of elaichi blended with caramel." Parle Kismi has been noted for its novel tastes and variants on conventional products for over 5 decades in order to adapt to the changing preferences of the youth. Aside from its distinct flavor, the brand is also associated with its famous 'kissing couple' and the colors red, black, and white, which add a modern appearance to the packaging. According to Parle, the brand has always been positioned in the space of "love" and "romance" and has exploited the brand name "Kismi'' with the marketing series of "Har Kismi mei hai kiss" over the years.