Muthoot Finance Launches New Ads with Madhuri Dixit

Muthoot Finance has unveiled two new advertisement films as part of its ‘Bharosa India Ka’ brand campaign, featuring their brand ambassador Madhuri Dixit.

These twin ad films emphasize Muthoot Finance’s reputation as a dependable partner in the financial services sector. The first ad addresses the theme of eliminating doubt from decision-making, while the second highlights the emotional value of gold as a generational asset. Together, they effectively convey the enduring trust Indians have in gold and Muthoot Finance's reliability.

Commenting on the new campaign, Alexander George Muthoot, Joint Managing Director of The Muthoot Group, stated, "Our 'Bharosa India Ka' campaign not only showcases our diverse range of services but also emphasizes the assurance that accompanies each offering. This unwavering trust, built over decades, motivates us to continually innovate and improve our customer service. The universal message, delivered by Madhuri Dixit as the face of our campaign, illustrates how we have become an integral part of our customers' lives, enabling them to make confident financial decisions. It also reflects our commitment to providing reliable financial services and highlights our dedication to empowering both customers and communities."

Supported by the company's extensive network of over 6000 branches and its daily service to more than 2.5 lakh customers nationwide, the Bharosa India Ka campaign celebrates Muthoot Finance’s recognition as India's No.1 Most Trusted Financial Services Brand for eight consecutive years, according to TRA's Brand Trust Report.

Abhinav Iyer, Senior General Manager - Marketing and Strategy at The Muthoot Group, added, "Our goal with these ad films is to acknowledge and reassure our customers of the trust they have placed in us over the years. With Madhuri Dixit bringing her characteristic grace and appeal, these films convey that at Muthoot Finance, trust is not just promised – it's delivered. Bharosa India Ka combines both a brand film and a product film, effectively communicating why Muthoot Finance gold loans are undoubtedly India’s most trusted choice.”