Mamaearth Launches “Hai Proof Tabhi Mama Approved” with Shilpa Shetty
Mamaearth introduces its “Hai Proof Tabhi Mama Approved” campaign featuring Shilpa Shetty, blending authenticity with natural care to redefine daily beauty and wellness rituals.

A New Standard in Natural Care
Mamaearth is setting a new benchmark in beauty and wellness with its “Hai Proof Tabhi Mama Approved” campaign. Featuring the ever-graceful Shilpa Shetty, the initiative emphasizes natural ingredients and authentic care that promise real results for everyday routines.
Shilpa Shetty: The Epitome of Wellness
Under the sub-heading “Beauty with a Conscience,” Shilpa Shetty’s timeless charm and commitment to natural living take center stage. Her involvement reinforces Mamaearth’s philosophy that genuine care and sustainable beauty go hand in hand, inspiring consumers to embrace a more mindful approach to self-care.
Harnessing Nature’s Best
“Pure Ingredients, Pure Confidence” delves into the campaign’s core message. Mamaearth’s product range is formulated with natural extracts and eco-friendly ingredients that nourish the skin and promote overall well-being. The campaign’s visuals and narratives celebrate the harmony between nature and beauty, positioning the products as the ideal choice for modern, health-conscious consumers.
Digital Engagement with a Human Touch
Mamaearth’s multi-channel strategy includes interactive social media sessions, wellness webinars, and customer testimonials that highlight real-life success stories. By inviting users to share their experiences and beauty tips, the campaign creates an authentic dialogue that strengthens community bonds and reinforces trust in natural care.
Empowering Everyday Beauty Rituals
The “Hai Proof Tabhi Mama Approved” slogan is more than just a tagline—it’s a commitment to delivering products that are effective, safe, and sustainable. The campaign encourages consumers to adopt daily beauty rituals that are both indulgent and healthful, transforming routine care into a celebration of self-love and empowerment.
Innovation in Sustainability
Mamaearth’s focus on natural ingredients is complemented by its commitment to sustainability. Sub-headings like “Eco-Friendly, Consumer-Friendly” emphasize that every product is designed with the well-being of both the user and the environment in mind. This dual promise of efficacy and sustainability is at the heart of the campaign’s appeal.
Closing Thoughts
Mamaearth’s “Hai Proof Tabhi Mama Approved” campaign, led by Shilpa Shetty, is a refreshing reminder that beauty should be both effective and ethical. It invites consumers to redefine their daily rituals with products that care for their skin and the planet—ushering in a new era of natural, sustainable wellness.