Manish Malhotra Designs for Asian Paints, Elevating Exterior Aesthetics

Asian Paints, a leading paint company, has teamed up with renowned fashion designer Manish Malhotra to launch a new campaign that highlights the importance of exterior design in enhancing the overall appeal of a home. The campaign showcases the versatility and beauty of Asian Paints Exterior Textures, which offer both aesthetic appeal and superior wall protection.

The collaboration between Asian Paints and Manish Malhotra is a unique blend of fashion and home decor. The campaign features a television commercial where Malhotra expresses his admiration for the intricate designs and patterns of the exterior textures. He acknowledges the unique appeal of these textures and their potential to transform homes into stunning architectural marvels.

“Manish Malhotra is a true icon in the world of fashion,” said Sukesh Nayak, chief creative officer at Ogilvy India. “His association with Asian Paints elevates the perception of exterior textures, making them an integral part of home design.”

The campaign's tagline, "Don't Just Paint, Design," encourages homeowners to think beyond traditional painting and explore the limitless possibilities of exterior textures. By using these textures, homeowners can create visually striking and durable exteriors that reflect their personal style.

“Our aim is to inspire homeowners to embrace the transformative power of exterior textures,” said Amit Syngle, MD and CEO of Asian Paints. “By combining innovative designs with superior protection, we are redefining the way people think about their homes’ exteriors.”

The collaboration between Asian Paints and Manish Malhotra is a testament to the brand's commitment to innovation and design excellence. By leveraging Malhotra's expertise, Asian Paints aims to set new standards in the world of exterior home aesthetics.