OnePlus Responds to India Exit Rumours With New Social Media Campaign
OnePlus launches a social media campaign to address India exit rumours and reaffirm its continued operations in the country.
SociapaHQ
OnePlus has started a social media campaign to counter speculation about its India business, reiterating that its business in the country continues without any disruption.
The technology brand posted a light-hearted post on its official social media channels that read "Chapter one: We didn't close. Chapter two: See chapter one," plus a documentary style teaser called, "Preparing for OnePlus India's documentary, where I tell you how we are not shutting down."
The campaign comes on the back of online chatter and unsubstantiated reports that had cast doubts over the future of OnePlus’ India business. The firm is using humour-led messaging to counter speculation and reiterate its previous statement that operations are unchanged.
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Rumour Response:
OnePlus had earlier clarified that its India operations are normal and had requested media houses and users not to propagate unverified claims.
The company said its local operations, including product availability, retail presence and customer support services, remain on track. It said the campaign was meant to reassure consumers, partners and the wider community about its long-term commitment to the Indian market.
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The latest effort is an example of how OnePlus is getting directly involved in online conversations and using its own brand voice to speak to its audience.
The company said it remains focused on business continuity and serving customers across India.
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