Industry
Brands and Cameos Shine in Aryan Khan’s Netflix Debut
Aryan Khan’s Netflix debut The Ba**ds of Bollywood* brims with bold brand plugs,...
Airtel Payments Bank Rolls Out Safety Account
Airtel promotes safer digital banking via a second account: protect savings, earn...
BeerBiceps Returns with Self-Aware boAt Ad Post Controversy
Ranveer Allahbadia aka BeerBiceps returns in a boAt ad that candidly references...
Ferrero India Appoints Zoher Kapuswala Marketing Head
Veteran marketer Zoher Kapuswala now heads marketing for Ferrero’s brands in India...
BFSI Ad Spend Hits ₹5,000 Cr in FY25
BFSI sector's advertising expenditure reaches ₹4,935 crore in FY25, driven by seasonal...
Experience Becomes Key Media for D2C Brands
D2C brands are shifting focus from acquisition to customer experience, investing...
KBC's ₹350 Crore Ad Game: Why Brands Still Bet
Despite 17 seasons, KBC commands premium ad rates, blending star power, legacy,...
Summercool Launches First TVC with Ajay Devgn
Summercool unveils its debut TVC featuring Ajay Devgn, highlighting comfort, durability,...
Himesh Reshammiya Channels Ravi Kumar for KFC's Epic Savers
Himesh Reshammiya revives his iconic Ravi Kumar persona in KFC's new campaign, featuring...
GST 2.0 Rolls Out—Ad Rates Remain Unchanged
GST 2.0 launches October 22, but advertising tax rates stay steady—18% for digital,...
Skyscanner Appoints Suryakumar Yadav as India Brand Ambassador
Cricket star SKY becomes Skyscanner’s first Indian brand ambassador, aiming to inspire...
Ashneer Grover Hosts Reality Show Dividing Dreamers Into...
Ashneer Grover headlines “Rise & Fall” on Amazon MX Player, splitting contestants...
YouTube’s New Rules Push Indian Creators Toward Originality...
YouTube’s Q2 2025 growth masks a policy shift in India, steering creators and brands...
OpenAI’s GPT-5 Debuts With Creative Breakthroughs and Early...
OpenAI’s GPT-5 launch brings unmatched creativity and personalisation, but early...
Disney to Fully Merge Hulu Into Disney+ in 2026
Disney will phase out Hulu as a standalone app by 2026, integrating its content...
Amitabh Bachchan’s Divine Cameo Enlivens Gujarati Hit
Amitabh Bachchan shines in a divine cameo as Fakt Purusho Maate premieres on JOJO...
