Industry

Spotify testing music videos, aiming to challenge YouTube's dominance

Spotify testing music videos, aiming to challenge YouTube's...

Spotify aims for 1 billion users by 2030, facing competition from Apple Music and...

Government Shuts Down 18 OTT Platforms for Obscene Content

Government Shuts Down 18 OTT Platforms for Obscene Content

Nationwide, authorities blocked 19 websites, 10 apps, and 57 social media handles...

Decathlon Unveils New Brand Purpose and Identity

Decathlon Unveils New Brand Purpose and Identity

The global sports brand has revealed a new logo, signaling a fresh start and reaffirming...

Byju's Implements Strategic Shift to Remote Work, Closes Offices Amid Financial Challenges

Byju's Implements Strategic Shift to Remote Work, Closes...

Byju's strategic shift, prompted by liquidity concerns and a dispute with investors...

'Oppenheimer' dominates Oscars 2024, winning 7 prestigious honors

'Oppenheimer' dominates Oscars 2024, winning 7 prestigious...

Cillian Murphy, Best Actor; Robert Downey Jr, Best Supporting Actor; Emma Stone,...

Paramount Global in Advanced Talks to Sell Minority Stake in Viacom18 Media to Reliance

Paramount Global in Advanced Talks to Sell Minority Stake...

Paramount seeks debt relief, exploring asset sale, potential $550 million from Viacom18...

Global Outage Sends Facebook and Instagram Users into a Frenzy

Global Outage Sends Facebook and Instagram Users into a...

Elon Musk, the owner of X, adds his perspective to the situation with a well-timed...

BCCI invites creative agency bids, unlocking exciting partnership opportunities

BCCI invites creative agency bids, unlocking exciting partnership...

BCCI has set a deadline, March 18, 2024, for purchasing the Request for Proposal,...

McDonald's India Addresses Fake Cheese Allegations, Invites Public to Kitchen Visit

McDonald's India Addresses Fake Cheese Allegations, Invites...

McDonald's executives, Saurabh Kalra, MD for West and South, and Arvind R P, CMO,...

Brands adopt immersive 3D outdoors for enhanced consumer engagement experiences

Brands adopt immersive 3D outdoors for enhanced consumer...

Despite surpassing DOOH in investment, 3D billboards captivate audiences with engaging...

FanCode Secures Exclusive Broadcasting Rights for Formula 1 in India

FanCode Secures Exclusive Broadcasting Rights for Formula...

FanCode secures exclusive broadcasting rights for Formula 1 in India, covering practice,...

Bill Gates' tea date with Dolly Chaiwala goes viral online

Bill Gates' tea date with Dolly Chaiwala goes viral online

In a viral video, Microsoft Founder Bill Gates marvels at India's innovation, highlighting...

Orry collaborates with Karan Johar's Dharma Cornerstone Agency for projects

Orry collaborates with Karan Johar's Dharma Cornerstone...

The partnership aims to bolster the agency's influencer marketing portfolio, strategically...

Amazon Defies Himalayan Challenge: Delivering Smiles at 4500 Feet Above Sea Level

Amazon Defies Himalayan Challenge: Delivering Smiles at...

The documentary asserts Amazon's exclusive capability as the solitary e-commerce...

D2C Brands Transition: Embracing TV+Print for Effective Brand Building Strategies

D2C Brands Transition: Embracing TV+Print for Effective...

Experts suggest traditional media's wide reach is vital for building brand awareness...

PhonePe Launches Indus Appstore to Challenge Google Play Dominance in India

PhonePe Launches Indus Appstore to Challenge Google Play...

Walmart's PhonePe introduces Indus Appstore in India, challenging Google Play. Offering...