Industry

Virat Kohli exits 8-year Puma deal, joins Agilitas Sports: Report.

Virat Kohli exits 8-year Puma deal, joins Agilitas Sports:...

Virat Kohli, India's renowned batsman, concludes his 8-year partnership with Puma...

Poonam Pandey's Faked Death Raises Ethical Concerns in Digital Awareness Campaign

Poonam Pandey's Faked Death Raises Ethical Concerns in...

The thin line between raising awareness and moral dilemmas: Poonam Pandey's death...

Fever FM unveils updated brand identity, enhancing its visual appeal

Fever FM unveils updated brand identity, enhancing its...

Fever FM undertakes a brand overhaul, aiming to transform into a youth-centric content...

Delightful Diversions: January's Top 5 Ads That Stay With You!c

Delightful Diversions: January's Top 5 Ads That Stay With...

Unwind with Cadbury 5 Star's quirky "Elevator," proving that blissful inaction can...

Disney, Viacom18 deal expected to conclude in February

Disney, Viacom18 deal expected to conclude in February

The latest reports suggest that Disney is set to finalize a significant deal by...

Apple Dominates Global Brand Value: Check the Complete Rankings Here

Apple Dominates Global Brand Value: Check the Complete...

Visual Capitalist's report unveils the cumulative value of the globe's top 100 brands...

Adapting to the Appetite: Zomato and Swiggy Revolutionize Advertising Landscape

Adapting to the Appetite: Zomato and Swiggy Revolutionize...

As users actively engage, platforms become key spaces for advertisers. Experts note...

Brands channel #Lollapalooza2024 vibes, capturing the festival's dynamic energy

Brands channel #Lollapalooza2024 vibes, capturing the festival's...

Maybelline India, Levi’s, Maruti Suzuki Nexa, Johnnie Walker, Budweiser, Bisleri...

Amrutam courageously ends ties with Nykaa, shares heartfelt open letter

Amrutam courageously ends ties with Nykaa, shares heartfelt...

Amrutam's Brave Decision: Ayurvedic Lifestyle Brand Parts Ways with Nykaa, Issues...

Indian FMCG sector is better than the rest of the world

Indian FMCG sector is better than the rest of the world

Sudhir Sitapati underscores the pivotal role of advertising in India's FMCG industry,...

WWE's "Raw" Shifts to Streaming Era with Historic Netflix Deal

WWE's "Raw" Shifts to Streaming Era with Historic Netflix...

WWE's ongoing agreement with NBCUniversal ensures "Raw" airs on the USA Network...

H&M Faces Backlash Over Controversial Advertisement Accused of Child Sexualization

H&M Faces Backlash Over Controversial Advertisement Accused...

H&M Australia sparked controversy with a Back-to-School ad featuring a contentious...

Sony Terminates Merger Deal with Zee Entertainment Enterprises Ltd

Sony Terminates Merger Deal with Zee Entertainment Enterprises...

Sony officially terminates Zee-Sony merger, citing 'non-compliance with terms.'...

Tata Group remains IPL title sponsor for five upcoming seasons

Tata Group remains IPL title sponsor for five upcoming...

Reports confirm the conglomerate exercised the 'right to match' for the 2024-2028...

2024 sees a surge in gaming as brands flock to arenas

2024 sees a surge in gaming as brands flock to arenas

In 2024, gaming surges with more players, non-endemic brands, and eSports becoming...

Google initiates mass layoffs, impacting its advertising sales team significantly

Google initiates mass layoffs, impacting its advertising...

Google implements strategic restructuring, resulting in around 1,000 job cuts across...