Amazon Pay's 'Pay Karne Ka Smarter Way' spotlights Ayushmann Khurrana's convenience

Amazon Pay's latest campaign, titled 'Pay Karne Ka Smarter Way', marks a shift towards a more intelligent approach to daily transactions. It highlights the speed, convenience, and reliability of Amazon Pay, spotlighting new features like auto flash for scanning QR codes even in low light, sending money to any UPI ID across any app, swift payments, Quick Refunds with Amazon Pay Balance, and round-the-clock customer support for all users.

With Bollywood actor Ayushmann Khurrana fronting the campaign, Amazon aims to position itself as the preferred choice for seamless day-to-day transactions. The TVCs depict common payment challenges faced by customers, which are effortlessly resolved through Amazon Pay's Scan & Pay feature.

Anuradha Aggarwal, director of user growth and chief marketing officer at Amazon Pay India, stated, “Our ‘Pay Karne Ka Smarter Way' campaign underscores Amazon Pay's dedication to simplifying the digital payment experience, making it faster, safer, and thus smarter. With Amazon Pay UPI, customers can scan any QR code, send money to any UPI ID on any app, and receive money seamlessly. Our campaign introduces new smart features like ‘Auto-flash’ for low-light scans to enhance convenience. We also prioritize customer reassurance with our unique 24/7 customer service. Ayushmann Khurrana's versatile yet relatable persona and widespread appeal make him an ideal fit for our campaign.”

Khurrana commented, “I'm thrilled to collaborate with Amazon Pay for their ‘Pay Karne ka Smarter Way’ campaign. As someone who's always on the move, I appreciate finding smarter solutions, and Amazon Pay is truly revolutionizing payments. Through this ongoing partnership, I've enjoyed showcasing Amazon Pay’s adaptability in everyday scenarios – whether it's functioning in low-light environments, the ease of quick scan and pay, or its reliable refund policies enabled by Amazon Pay Balance. From streamlining everyday transactions to ensuring unparalleled peace of mind, Amazon Pay goes beyond the conventional digital platform.