Industry
Digital CAC rises: Strategies for D2C brands in challenging...
Soaring digital CAC attributed to rising Cost Per Impression on platforms like Meta...
Valentine's Day: Brands adore influencers for romantic...
Brands are drawn to couple influencers for their authenticity, relatability, and...
Aggressive batting approach could favor Ravindra Jadeja...
Jadeja's patience pays abroad, but in India, embracing old aggressive tactics might...
Nvidia surpasses Amazon in market value, hitting $1.78...
Nvidia momentarily claims the fourth spot among the most valuable US-listed companies,...
NBA, WNBA, Dream11 extend partnership, enhancing fantasy...
NBA, WNBA, and Dream11 extend their partnership, allowing Indian fans to engage...
Xabi Alonso halts Harry Kane, excels as Bayer Leverkusen...
Combining Benitez's recruiting, Mourinho's defense, Guardiola's team-building, and...
AI aids copywriters, enhancing their work, not replacing...
Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...
AI aids copywriters, enhancing their work, not replacing...
Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...
Times OOH Secures Exclusive 7-Year Advertising Contract...
Times OOH has gained advertising rights inside and outside Chandigarh International...
Virat Kohli exits 8-year Puma deal, joins Agilitas Sports:...
Virat Kohli, India's renowned batsman, concludes his 8-year partnership with Puma...
Poonam Pandey's Faked Death Raises Ethical Concerns in...
The thin line between raising awareness and moral dilemmas: Poonam Pandey's death...
Fever FM unveils updated brand identity, enhancing its...
Fever FM undertakes a brand overhaul, aiming to transform into a youth-centric content...
Delightful Diversions: January's Top 5 Ads That Stay With...
Unwind with Cadbury 5 Star's quirky "Elevator," proving that blissful inaction can...
Disney, Viacom18 deal expected to conclude in February
The latest reports suggest that Disney is set to finalize a significant deal by...
Apple Dominates Global Brand Value: Check the Complete...
Visual Capitalist's report unveils the cumulative value of the globe's top 100 brands...
Adapting to the Appetite: Zomato and Swiggy Revolutionize...
As users actively engage, platforms become key spaces for advertisers. Experts note...
